Job details
Job type full-time
Full job description
Open to remote work location
This role is responsible for designing, implementing and monitoring digital marketing campaigns and promotions with the goal of driving incremental revenue and margin for the clinical diagnostics market - specifically non-acute segment and consumables/equipment categoryKey responsibilities include:
1Work with internal and supplier marketing, sales and operations colleagues to design and implement marketing promotional programsThese programs include the utilization of:
Digital marketing tools [with the goal to optimize omni-channel marketing]
O demand generation through eloqua and salesforce.com
O website merchandising, ibm interact, and ecommerce
O google adwords/retargeting
O online educational webinars/seminars/all field sales calls
Content creation
O write/edit marketing copy for products and programs
Develop sales organization campaign communication
Tracking and reporting metrics
O compile monthly reports on web traffic and campaign activities
O incremental revenue and margin
O facilitate customer leads to sales organization with appropriate lead scoring
O others as appropriate
Other assignments as necessary for the division
2Support and enhance current process for new product launches to ensure that the sales team is equipped to sell new products promptly and effectivelyThe process should address all aspects of bringing a new product on board including; acquisition of relevant product information (specifications, descriptions, images), web content, sales materials and appropriate metrics.
3Serve as internal champion for digital marketing, omni-channel engagement, analytics, and demand generation
4Lead/participate as team member in various ad hoc projects related to marketing and product managementExamples include; ppi, business reviews, catalog development, market studies, etc.
Minimum requirements / qualifications
Ba/bs with major/minor in marketing/business/communications/sciences required
3- 5 years of experience with sales, marketing or other commercial functional areas preferred
Knowledge of digital marketing tools including but not limited to: eloqua, salesforce.com, social media channels, adobe analytics, ibm interact, and webex
Demonstrate confidence and poise to negotiate and develop promotional programs with colleagues and strategic supplier partners.
Ability to develop/implement strategies and sound recommendations based on both quantitative and qualitative inputs with intuitive understanding of financial/market drivers
Excellent leadership, interpersonal, customer orientation, presentation and problem solving skills
Multi-tasking experience, flexibility, and understanding of business impact to address immediate priorities and still manage deadlines with longer-term projects and strategic initiatives.
Strong aptitude for writing unstructured marketing content for products, programs, and clinical applications
Proficient in microsoft office (excel, word, and powerpoint), understanding/experience of adobe creative suite
Experience with eloqua or similar software
Ability to travel domestically <15%
Non-negotiable hiring criteria:
Exceptional communication skills – ability to communicate across all levels of management internally and externally
Negotiation skills - ability to influence disparate parties and come to agreement
Familiarity with and ability to analyze standard digital marketing datasets
Ability to work across disciplines and in a multi-cultural, team based and/or matrix environment
Solid project management experience and ability to manage and meet all deadline
