Job details
Job type full-time
Full job description
Position summary: global market development manager - controlled temperature technology (ctt)
The laboratory products division (lpd) unites deep scientific expertise, a collaborative culture and rich resources to deliver the lab equipment and consumables that our customers need to achieve their scientific goals – quickly, reliably and safelyOur smart lab solutions make it faster and easier for our customers to focus on what matters most – delivering answers and innovations that save and improve lives.
The global market development manager position is responsible for partnering with key stakeholders withing the business to translate business strategies into marketing strategiesFocus of this position will be product launches and development of marketing campaigns to drive the brand, product category, and segment goals within the controlled temperature technologies (ctt) business, part of lab products divisionThis position requires strategic and analytical thinking, strong communication and project management talent as well as the ability to align multiple stakeholders across different geographies and businesses efficiently in a fast-paced environment with the primary focus on setting and delivering campaign goals.
Remotely based in eastern north america.
What will you do?
Develop strategic, multi-channel integrated marketing plans for areas of responsibility, including customer segmentation, competitor analysis, business trends, market opportunities, sales funnels, and staging and pacing of tactical programs
Guide the development of copy and creative content for identified markets, appropriately positioning products within compliance guidelines, while conveying strong value propositions and clear product differentiation
Develop and execute new product launch plans and campaigns to drive revenue growth
Develop and manage a robust lead generation funnel in collaboration with digital marketing
Coordinate with global functions to ensure consistency with brand profiles and company standards
Collaborate and ensure alignment of marketing plans and sales training materials among product management, regional market development, commercial partners, and other stakeholders
Successfully engage with advertising agencies and marketing program managers to deliver high-quality assets, including, but not limited to, creative direction and content for print and digital collateral, pr, social media, customer-facing presentations, global tradeshow properties and promotional materials
Set-up campaign metrics dashboards to measure the effectiveness of marketing activities
Maintain knowledge of the trends and competitive activity
Manage marketing budgets and optimize the promotional mix on campaigns to achieve a high return on investment
Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs
Interact with varying levels of internal and external personnel including direct customer communication and public presentation
How will you get here?
Bachelor’s degree required in business, science, engineering or related degree.
5+ years of experience developing marketing strategy and successfully implementing marketing plans within the life sciences industry.
Exceptional communication skills as well as analytical, project management and planning skills necessary.
Demonstration of digital marketing expertise with proven campaigns in display advertising, search engine marketing, social, video and automation approaches.
Experience with product area marketing plans, general knowledge of operating plans or industry practices for promoting and selling similar products.
Strong business acumen and customer focus are essential.
Must be able to manage project scope, budget and schedule to achieve timely completion of project deliverables.
Knowledge of the following key competencies: 4ps and marketing mix, marketing communication, communication channels, channels-to-market, segmentation, value proposition and marketing program development and execution.
Experience in developing successful lead generation programs using multi-channel strategies to drive funnel fulfillment.
Experience with marketing and voice of customer (voc).
Travel is required ~ (25%).
Mba strongly preferred.
Adept at building and maintain relationships with customers and key opinion leaders.
Strong creative intuition on design and messaging that resonates with customers and an ability to learn from previous campaigns to improve on performance.
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