Job details
Job type full-time
Full job description
Global market development manager, service and support
Requisition id: 178708br
When you’re part of the team at thermo fisher scientific, you’ll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safeYour work will have real-world impact, and you’ll be supported in achieving your career goals.
Location/division specific information
Life sciences solutions group
Location: carlsbad, ca or us remote
How will you make an impact?
As the global market development manager, service and support, you will develop and implement engaging global marketing campaigns and programs aligned to overall business strategy and priorities that drive awareness, demand and lead generation for service & support offering.
What will you do?
Partner with business unit & gss marketing teams on campaign and npi go-to-market execution by integrating service & support value proposition, developing customer-facing collateral and digital content, as well as sales tools to maximize service attachment
Collaborate and ensure alignment of marketing plans among product management, regional market development partners, commercial leaders, and other stakeholders
Leverage global marketing capabilities to create and deploy strategic, integrated marketing plans across multiple channels including digital avenues (e.gWeb, video, social media, display, search engine)
Successfully engage with advertising agencies and marketing program managers to deliver high-quality assets, including, but not limited to, creative direction and content for print and digital collateral, pr, social media, customer-facing presentations, global tradeshow properties and promotional materials
Manage marketing budgets, optimize the promotional mix on campaigns and maintain metrics and kpi dashboards to measure effectiveness and achieve a high return on investment
Coordinate and centralize global market research for global service and support (gss) marketing team
How will you get here?
Education
Bachelor’s degree requiredDegree in marketing, biology, biochemistry, cell biology, or engineering preferred.
Experience
Minimum three (3) years of experience developing and successfully implementing marketing plans, ideally for life science or clinical research products and services
Experience with life sciences or clinical research products and services
Knowledge, skills, abilities
Strong business acumen and customer focus are essential, along with a track record of building alignment among cross-functional teams
Exceptional communication skills as well as analytical, project management and planning skills
Broad knowledge of marketing 4ps, channels-to-market, segmentation, value proposition, marketing plan and campaign development, content marketing, voice of customer research and customer journey maps
Demonstration of digital marketing expertise with proven campaigns in display advertising, search engine marketing, social, video and automation approaches
Domestic and international travel may be required
At thermo fisher scientific, each one of our 80,000 extraordinary minds has a unique story to tellJoin us and contribute to our singular mission—enabling our customers to make the world healthier, cleaner and safer.
Apply today! http://jobs.thermofisher.com
Thermo fisher scientific is an eeo/affirmative action employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
