Job details
Job type full-time
Full job description
Marketing manager, healthcare division
152800br
When you’re part of the team at thermo fisher scientific, you’ll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safeYour work will have real-world impact, and you’ll be supported in achieving your career goals.
Position location: houston, tx, pittsburgh, pa, remote
How will you make an impact?
The marketing manager position reports to the director marketing, program strategy & developmentPassion about the customer drives this colleague to build and manage omnichannel go-to-market programs that achieve revenue goals on time and on budget.
What will you do?
Responsibilities include leading go-to-market strategies for healthcare safety category expansion as well as physician office lab and independent reference labs vertical market expansion within the clinical laboratory segment.
Segment and category expansion voice of customer:
Understand the needs of customer better than anyone for target segments and categories.
Define commercial success requirements.
Act as in-house expert
Educate business partners on market dynamics.
Regularly pays attention to competitive landscape and market dynamics.
Interprets and applies industry, market, customer feedback into future programs.
Go-to-market program development and implementation
Lead integrated go-to-market program development and implementation including target market definition, value proposition definition, customer call point identification, metrics, budgeting, channel specific and direct to customer content development.
Partner with commercial sales teams and sales leadership to implement revenue driving commercial programs.
Partner with commercial marketing to implement digital direct to customer programs.
Identify areas of focus in partnership with the data science team to build plays for commercial execution across sales and digital channels.
Analyze and evaluate marketing program results with an eye to continuous improvement.
Forecast future trends and opportunities.
Develop future programs and approach to ensure growth of segment.
Ensure cross-functional partnership across the division, group and broader business to ensure the successful implementation of customer-centric revenue driving programs.
Provide monthly analysis of programs and business performance.
How will you get here?
Education
Bachelor’s degree required, preferably in marketing, communications, or related field.
Mba in marketing preferred.
Experience
Mature business leader with 5-7 years’ work experience in an industry leading b2c or b2b company.
Knowledge of healthcare segment a plus.
Demonstrated acumen in healthcare marketing preferred
Knowledge, skills, abilities
Strength in data analytics, web-content development, and direct marketing a plus.
Strong strategic / innovative thinker grounded in analytics.
Proven track record of converting strategic thoughts into actions driving business results.
Experience in cultivating strong cross functional relationships with key stakeholders to achieve business objectives.
Ability to operate in a complex matrixed, rapidly changing environment.
Demonstrated project management skills.
Excellent communication and presentation skills, both verbal and written.
Strong interpersonal skills, ability to interact effectively with employees at all levels and senior leaders in a collaborative manner.
Travel expected to be 25-30%
Division description
The healthcare market division delivers high value diagnostics to improve health and lab economic outcomes, providing:
Leading diagnostic products and services channel for $4.5b u.sIn vitro diagnostics market
200 sales professionals
31% of business is thermo fisher self manufactured products
Over 1,000 supplier brands to include:
Bd, alere, abbott, horiba, quidel, tosoh, roche, thermo scientific, applied biosystems, and ion torrent customers.
We serve: - hospital labs - government labs - reference/independent labs - acute care facilities - physician office labs and clinics - group purchasing organizations [gpos]
We serve virtually every product segment in the u.sHealthcare market
Visit www.fisherhealthcare.com - our ecommerce site for product search, browse and purchase
Visit www.fisherhealthcare.com/webinars - to view our collection of accredited webinars for clinicians
At thermo fisher scientific, each one of our 80,000 extraordinary minds have a unique story to tellJoin us and contribute to our singular mission—enabling our customers to make the world healthier, cleaner, and safer.
