Job details
Job type full-time
Full job description
Product marketing manager, discrete industrial analyzers
The product marketing manager for discrete industrial analyzers will be responsible for developing, implementing, and managing marketing programs to exceed units, revenue, and profitability goals for the product line globallyThis will be done by creating and operationalizing go-to-market strategies for existing and new market segments by incorporating customer needs, competitive dynamics, portfolio positioning, product requirements, and increasing our brand awareness.
The product marketing manager will work with marketing organizations (at the business unit and divisional level), product management and commercial organizations across the worldWe are looking for an energetic person who is able to drive demand for our products through marketing content generation, including product positioning and promotions.
The role demands management in driving initiatives and requires a talented and flexible individual with strong communications skills, adept business knowledge and organizational abilitiesWe seek a business professional capable of bridging customer needs and broader market trends to solutions requirements and go-to-market strategyIntense engagement and cooperation with teams across the organization will be instrumental in gathering feedback on market trends, portfolio performance and competitive dynamics.
Specific responsibilities include
Own the go-to-market plan, partner closely with product management, sales, and service teams to drive operation readiness in delivering and supporting new and existing products.
Develop and execute the marketing plan, including positioning, pricing, promotions, and industry references
Coordinating and synchronizing marketing-related activities with other functions of the organization such as divisional marketing, product training, and commercial organizations.
Creation of content for marketing collateral, including white papers, presentations, case studies, blogs, ebooks, primers, protocols, videos, selection guides, and customer success stories
Responsibility for working with divisional marketing to develop public relations and brand messaging
Conducting market research and voice of customer (voc) for data driven decision making by obtaining and interpreting market information via surveys, market analysis, focus groups and customer feedback
Taking an active role in seeking and supporting customer feedback as a regular part of marketing activities and keep teams current on competitive landscape and industry news.
Champion the voice of the customer, drives initiatives to improve customer satisfaction and ensures customer problems are addressed and escalated in a timely matter.
Developing and managing deliverables for new product introductions
Supporting the creation of training material and tools
Working on special projects as assigned in connection with the business unit goals and strategy
Minimum qualifications/ requirements
Bachelor’s degree required, preferably in physical or life science, chemistry or engineering disciplineMba, phd or related advanced degree desired
Experience in analytical instruments, especially spectrophotometry experience a strong plus
Knowledge and experience in the environmental, industrial and food & beverage market desired
2-3 years of experience in product marketing, product management or related functions
Strong marketing and execution skills
Knowledge and experience with npis, portfolio positioning, campaign planning and content creation.
Strong voc experience, with the ability to develop and deploy product vision
Effective at building relationships; a collaborative approach
Ability to understand the technology and articulate strong customer value/benefit propositions is critical.
Proven ability to articulate product value which aligns with roadmaps along with compelling financial returns
Demonstrated confidence in written, interpersonal and oral communication is essential
Ability to understand the technology and articulate strong customer value/benefit propositions is critical.
Proactive, independent, assertive, self-starter with the ability to work with a diverse and global team.
Ability to travel up to 30% - domestic & international
Demonstrate thermo fisher scientific values – integrity, intensity, innovation and involvement
