Job details
Job type full-time
Full job description
Thrive global is a leading behavior change tech company helping individuals, corporations, and communities improve their well-being and performance through our behavior change platform, storytelling, and corporate services.
As an email marketing manager, your key focus will be to optimize, plan and execute thrive’s email marketing campaigns for a diverse group of b2b clients and thrive membersYou will help build and maintain an email comms library and create scalable campaigns for user engagementYou will analyze email campaign reports, and optimize future communications to drive the greatest possible engagement statisticsThe ideal candidate has experience working in a high-growth startup and will bring their expertise in owning an email platform to identify opportunities and efficiencies.
Who you are:
You are a self-starter who takes initiative and feels comfortable being an owner
You are data driven and can demonstrate rois
You thrive in a fast-paced environment and you can effectively prioritize
You are passionate about email marketing and its ability to impact user retention
You stay up to date on digital marketing strategies and channels
You are obsessed with driving efficiencies, improving processes and finding creative solutions
You are curious, highly organized and detail oriented
How you`ll contribute:
Own thrive’s email platform; establish and document best practices to optimize various email lists and campaigns
Manage day-to-day campaign calendars and production process of all b2b email campaigns
Work cross-functionally with design, content and customer success teams to ensure accuracy, quality, and brand consistency across emails
Evaluate and improve performance as it relates to email opens, call to actions and other kpis
Strategize new campaign ideas and a/b testing opportunities to further engage thrive members
Monitor and improve call to actions, email templates, lifecycle automations and more to improve user experience, business standards, and future growth opportunities.
Work on demand generation campaigns as they relate to email capture and nurturing leads via email newsletters
Must haves:
2+ years of experience as a power user of sailthru, sfmc, or similar esp
Proven success in a/b testing at every stage of the email marketing process
Experience with email automation, and leading the development, execution and expansion of email campaignsExperience with basic html as it relates to email templates is a plus.
Experience with evaluating metrics of email performance and optimizing campaigns based on data
A discerning eye for email best practices, industry trends and digital design
Strong prioritization, organization, project management and communication skills.
Experience working in a high-growth startup environment
What we offer:
Being part of a mission-driven company that’s truly making a difference in the lives of people around the world
Ability to develop within the company and shape our growth strategy
A human-centric culture with a range of wellness perks and benefits
A competitive compensation package
Medical, dental and vision coverage + 401k program with company match
Generous paid time-off programs
Our mission
Thrive global’s mission is to end the stress and burnout epidemic by offering companies and individuals sustainable, science-based solutions to enhance well-being, performance, and purpose, and create a healthier relationship with technologyRecent science has shown that the pervasive belief that burnout is the price we must pay for success is a delusionWe know, instead, that when we prioritize our well-being, our decision-making, creativity, and productivity improve dramaticallyThrive global is committed to accelerating the culture shift that allows people to reclaim their lives and move from merely surviving to thriving.
