Job details
Job type full-time
Full job description
The tombras group, a 400+ person, full-service, national advertising agency is seeking an associate director, paid search to join the 2020 us search award winning integrated search department.
This position can be based in knoxville, atlanta or remotely.
You’ll be joining one of the top independent agencies in north americaWe blur the lines between a creative agency, a digital agency and a management consultancyOur digital offering is married to the discipline and rigor of our effie-winning strategists and cannes lion-winning creative directorsWe are united by our philosophy: connecting data & creativity for business results®You’ll also be a part of a highly creative agency that has been recognized by advertising age, adweek, communication arts, fast company, forbes and fortuneTombras was recently named one of ad age’s a-list agencies to watch.
This position will report to the director, paid search and help lead a team of paid search strategists and analystsThe associate director, paid search will be responsible for helping create, implement, execute and continually optimize effective paid search campaigns for a well known national brandIn addition to strategy, this position will be responsible for developing strong client relationships, training paid search assistants and managers, leveraging tactical expertise to optimize existing campaigns, and ensuring campaigns are meeting client objectives.
What you will be doing:
Architect effective search engine marketing (sem) / pay-per-click (ppc) campaigns with direction from the director of paid search
Exhibit confident communication skills to effectively present tactical paid search plans and campaign status reports to clients on a daily and weekly basis
Manage paid search bid management using best-in-class match type strategies, campaign settings, demographic targeting, remarketing, custom audience lists, and custom-built automation
Research keywords, analyze their relevance and perform competitive analysis.
Recommend landing page strategies and consult on landing page planning and optimizations
Possess a well-developed analytical ability and a proven track record of extracting tangible insights from large data sets
A/b testing a multitude of campaign variables to increase the efficiency of campaign budgets to drive leads/conversion improvements, expand search impression share and drive higher roi for our clients
Administer bid management tools to accurate pace daily paid search budgets
Monitor and analyze campaign performance in platforms like google adwords, bing ads, kenshoo, and more
Implement and test strategies designed to increase conversion rates and lower cost-per-lead across multiple clients in multiple verticals
Mentor, train, and develop paid search analysts and strategists to continually strengthen your team members
Work with paid search analysts to ensure billing and budget pacing is handled accurately and in a timely matter
Work closely with other internal departments to develop fully integrated search campaigns
Champion department processes, stay current on search marketing industry trends and best practices
What you bring:
4-6+ years of paid search experience within an advertising agency
Google ads certifications
3+ years leading a team
Experience managing multi-million dollar campaigns for enterprise clients
Proven track record of successful client relationship development
Proven success leading a team
Strong analytical thinker
Excellent communicator, team player and collaborator
Skilled in microsoft excel, microsoft powerpoint or keynote
Intimate knowledge of website analytics programs (google analytics, adobe analytics, etc.)
Experience working with various cms environments is a plus (wordpress, joomla, drupal, modx, magento, etc.)
Bachelor`s degree in advertising/marketing, business, pr/communications or related field.
Why you’ll want to work at tombras:
New, modern building in downtown knoxville/buckhead in atlanta
Dog-friendly office (knoxville)
Casual dress & environment
Free parking
11 paid holidays
Paid volunteer days
Generous parental leave for primary and non-primary caregivers.
Medical (ppo or high deductible option) for employee + dependents
Employer-paid dental & vision
Employee assistance program for employees + dependents
Includes 3 free counseling sessions per life event
Hsa employer contributions
Dependent care fsa option
Employer-paid life and disability insurance
401(k) participation + discretionary employer contribution
Highly collaborative and high-energy work environment
Model of ongoing feedback for continuous career growth and development
A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.
This position will be based remotely to start and can be based in knoxville, atlanta or continue remotely.
Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.
This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employeeDuties, responsibilities, and activities may change or new ones may be assigned at any time with or without noticeJob may require traveling overnight, driving long distances as required, and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.
