Job details
Job type full-time
Full job description
Title: digital marketing specialist
Locations: co, ca, oh, mn, or, or open to us remote
Division: agriculture
Reports to: marketing manager
About trimble agriculture:
The agriculture division builds precision farming systems, including displays and automated guidance systems for agricultural vehiclesFarmers use our guidance systems to automatically steer their tractors with highly accurate gps/gnss based controlOur display systems automatically control farm implements performing operations like planting seeds, spraying fertilizer, and measuring crop yield in an optimal way based on soil conditions and agronomist prescriptionsOur displays send the farm data to our web-based farm and fleet management system trimble agriculture business softwareWe save water, fuel, chemicals, and time and increase crop yields along the way.
Position overview:
We are looking for a creative digital marketing specialist to take responsibility for our inbound marketing strategies including website, lead generation, nurture campaigns, and social mediaIn this role you will have the opportunity to expand our company’s digital footprint and brand awareness globally.
Primary responsibilities:
Design digital marketing strategies and set measurable goals
Implement and oversee lead generation and nurture campaigns in marketing systems such as hubspot or marketo
Update, optimize, and implement continuous improvements on trimble ag’s website and develop high-performing landing pages
Optimize content considering seo and google analytics
Manage social media accounts, focusing on growing engagement, conversion, and followers with relevant and interesting content
Manage paid digital advertising placement and purchasing on different digital channels (facebook, instagram, linkedin, twitter, youtube, google adwords, display ads, among others)
Analyze kpis and digital traffic metrics to improve performance and drive conversions on different channels (website, social media, landing pages, digital campaigns, nurture campaigns, newsletter distribution, among others)
Maintain data protection regulation (gdpr) and web publishing requirements on our communication channels
Manage relationships with vendors and external resources that support the execution of the digital strategy
Minimum qualifications:
Bachelor’s degree in marketing, journalism, or a related field
5+ years of digital marketing experience
Experience with hubspot, marketo, or similar platforms
Experience with google analytics
Experience with content management platforms such as contentful or wordpress
Knowledge of various social media platforms, best practices, and website analytics
Experience with seo, website design, and traffic metrics
Understanding of web publishing requirements (gdpr, cms, etc.)
Preferred skills:
Experience with social bakers or other social media management/measurement tools
The link and videos below provide an overview of trimble
Trimble
Videos:
Trimble: life’s work
Trimble: innovation at its best
Pay equity
Trimble provides the following compensation range and general description of other compensation and benefits that it in good faith believes it might pay and/or offer for this positionThis compensation range is based on a full time scheduleTrimble reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant’s sex or other status protected by local, state, or federal law.
Hiring range:
89700
118800
Bonus eligible?
Yes
Trimble offers comprehensive core benefits that include medical, dental, vision, life, disability, time off plans and retirement plansMost of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as paid parental leave and employee stock purchase plan.
Trimble incIs proud to be an equal opportunity and affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, status as a covered veteran in accordance with applicable federal, state and local laws, or any other protected factorEoe/m/f/v/d
