Description:
About trout unlimited
Trout unlimited (tu) brings together diverse interests to care for and recover rivers and streams so future generations can experience the joy of wild and native trout and salmonWe are a national organization with 350,000 members and supporters in more than 400 chapters and councils nationwideThese dedicated volunteers are matched by a respected national staff of conservationists, organizers, lawyers, policy experts, and scientists across the countryWe overcome obstacles with grassroots credibility, professional skill, nonpartisan advocacy, and scientific expertiseWe build relationships with decision makers, land and resource stewards, community members, and other stakeholders to deliver meaningful change on behalf of trout and salmon fisheries, healthy waters and vibrant communities.
Position summary
The mountain west communications director is responsible for leading tu’s communications efforts in montana, wyoming, idaho, and nevadaReporting to the associate vp for communications and working with conservation program directors in their region, this staffer develops and drives creative and effective communications strategies to advance tu’s conservation goals.
The director is responsible for the full spectrum of communications streams, including content for in-house channels, traditional and digital earned media, and digital campaignsWorking on multiple issues and topics across programs, the director drives advocacy action; trumpets tu’s successes to increase brand awareness and support for the organization; and helps to engage volunteers, supporters, partners, donors, and new audiences in tu’s missionThis staffer works with cross-functional teams in the region, including staff working on conservation, policy, engagement, fundraising, and marketing.
Duties and responsibilities
Developing and executing multimedia communications plans to maximize awareness and engagement; this staffer will work closely with tu program staff on priority place-based advocacy campaigns in the region
Communicating tu’s conservation value / impacts to target audiences by developing and creating compelling content for in-house channels (tu.org, digital magazine, social media); and assisting other staff in doing the same
Building and maintaining relationships with contacts in traditional and digital outlets to generate earned media (press stories, op-eds, podcast interviews)
Developing and managing digital communications campaigns as needed, including email messaging / action alerts, digital events, and paid ads (social, print, radio).
Managing third-party content creators (e.gVideos, mapping)
Managing communications in the region to ensure an accurate, compelling, clear, on-brand, and inclusive voice across communications products and channels
Regularly collaborating with the national communications team to advance tu’s national goals and coordinate communications strategies and tactics across regions
Using analytics to measure effectiveness of communications strategies and tactics
Requirements:
Bachelor’s degree preferred; five years of experience in communications: traditional or digital media; public relations; and/or digital marketing
Knowledge of a wide variety of communications platforms
Motivated, self-directed; capable of building relationships and collaborating with dispersed teams
Able to develop and execute effective and creative strategic communications plans across multimedia platforms, and have demonstrated proficiency with digital communications and engagement tools
Messaging savvy and judgment; ability to tailor communications to target audiences across political and geographic lines
Ability to multitask across multiple campaigns and projects
A working understanding of water policy, trout/salmon conservation issues, and science a plus; willingness to learn about these subjects a must
Exceptional writing, editing, and storytelling skills; able to reach readers with an engaging communications style; able to message inclusively in a way that resonates across political and geographic boundaries
Proficient in microsoft office 365
Graphic design skills a plus
Relationships with traditional/digital media contacts a plus
Commitment to diversity, equity, and inclusion principles
Passion for tu’s mission
Ability and willingness to travel throughout the region
This position will be based in montana, idaho, wyoming, or nevada.
At tu, we value a diverse representation of staff, and we actively seek candidates for this position who come from communities that have been historically under-represented in conservation, and those who have been most affected by degraded rivers and streamsWe are committed to building space for all people to participate in our work to care for trout and salmon and clean our shared watersWe are proud to be an equal opportunity employer, and welcome you to read more about tu’s equity practice and values at tu.org/equity.
