Description:
True media provides a flexible work environment, open to fully remote candidates in the following states:
Arizona, arkansas, illinois, kansas, maryland, minnesota, mississippi, missouri, ohio, texas
Or hybrid home/office schedule if within a true media office locations (minneapolis, mn, kansas city, mo, columbia, mo, stLouis, mo)
The media strategist/media planner is the principal strategist and account lead on an assigned client portfolioResponsible for overall research and development of channel plans for assigned clients across all paid media channelsRequired to develop and maintain a solid understanding of the clients` business and apply their media knowledge to deliver against the clients’ objectives.
Requirements:
As a media strategist/media planner you will engage in the following:
Media brief - understand the client`s core business in order to develop media brief for agency teamsThis includes thought leadership and client management to answer critical questions to inform the planning process from measurement/channel strategy to tactical strategyUtilized true process and best practices across assigned accountsCollaborate cross team within true independent holding.
Research - lead research and analysis for assigned clients including (but not limited to) audience, competitive, journey and resultsUnderstand the agency`s research tools and know how to leverage them to create strategic media plans.
Measurement strategy - create and document measurement strategy based on client input, research and dataEnsure client approvalWork with the analytics department to develop measurement plans to assess success of client campaignsPrepare and share campaign results externally to clients on effectiveness of media plan, as outlined in measurement strategy.
Channel strategy - create channel strategy that supports the measurement strategy and garner client approvalClearly articulate/collaborate with team to ensure a smooth process into the tactical plan.
Client relationship - establish and maintain goodwill and strong working relationships with the client, including regular calls, visits and check-in`s to ensure the agency is meeting their needsRespond to client requests in a timely mannerAct as the conduit for all true media communication and interaction with the clientUnderstand plans to the degree necessary to answer most questionsEnsure accurate invoicing of clientWork with teams across the agency to ensure timely signoff and feedback from clientCoordinate the development of agency point of views (pov) and rationale on media opportunities for submission to the clientInvolvement with client satisfaction survey.
Revenue - accountable for profitability of assigned clients including contract familiarity and implementation such as billable functions, scopes, etcWork with project manager to maintain current and accurate time records related to all functions of agency, client and team work assignments in advantage software system.
The position will require the media planner to build solid relationships with other agency departments to help facilitate efficient day-to-day internal operations.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorilyThe requirements listed below are representative of the knowledge, skill, and/or ability requiredReasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Proficient with industry tools and systems (such as simmons/mri, scarborough, media audit, etelmar, emarketer, kantar, statista)
Have strong understanding of media fundamentals including, media math, reach/frequency, consumer/market research, plan development, measurement strategies laddering to business goals, client relationship building, etc.
Education and/or experience - bachelor`s degree from four-year college or university, degree or concentration in advertising, marketing or communications preferred; one - two years of professional work experience in media planning and buying; or equivalent combination of education and experience.
