Description:
The paid search specialist manages campaigns within the google ads and microsoft ads ecosystem for an assigned portfolio of clientsMust have a strong understanding of paid search campaign management practices and the ability to implement those practices to deliver exceptional results on behalf of clients.
True media provides a flexible work environment that combines in-office and work-from-home settings and prefers candidates to be located in one of our six north american office locations:
Columbia, missouri
Kansas city, missouri
StLouis, missouri
Minneapolis, minnesota
Calgary and toronto canada
Will consider fully remote opportunities in arizona, arkansas, illinois, kansas, maryland, ohio and texas
We are passionate about the quality of our work, our environment, and continuing to foster an entrepreneurial culture among everyone on our teamWe encourage you to think big, to innovate and to help us craft a company that is best-in-class among our peers.
Requirements:
As the paid search specialist you will engage in the following:
Provide hands-on execution of campaign set-up, optimization and analysis of paid search, shopping, youtube, google display network and gmail sponsored promotion campaigns for assigned portfolio of clients.
Assist in the creation of proposals and estimates for paid search, shopping, youtube, google display network and gmail sponsored promotion campaigns.
Communicate with activation strategy supervisor, search, search engine representatives ( i.eGoogle and bing) and consultants to ensure that search campaigns meet performance goals.
Maintain strong communication of campaign performance, challenges and status updates to activation strategy supervisor, search, amd, activation strategy and core internal team.
Maintain datastride pacing and status documents both internally and externally.
Issue reports, as needed, on the effectiveness of paid search, shopping, youtube, google display network and gmail sponsored promotion campaigns.
Reconcile assigned invoices for google ads and bing campaigns.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorilyThe requirements listed below are representative of the knowledge, skill, and/or ability requiredReasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Proficient with and knowledgeable of existing and new industry tools and systems for search advertising(semrush, spyfu, adgooroo, google tag manager, google marketing platform, excel and other applicable tools)
Demonstrate a high level of understanding of paid search campaign management and optimization best practicesMaintain the ability to implement advanced optimization techniques for search campaigns.
Must be able to analyze metrics from search campaigns and provide insightful and constructive observations/recommendations
Education and/or experience - bachelor`s degree from four-year college or university, degree or concentration in advertising, marketing or communications preferred; one - two years of professional work experience in search engine marketing/digital marketing; or equivalent combination of education and experience.
