Job details
Salary $85,000 - $110,000 a year job type full-time
Full job description
Truewerk is a growing workwear brand based in denver, colorado on a mission to protect, promote, and empower the professionals who keep society functioning: the industrial athletesWe do this through a combination of engineering the world`s most technically advanced workwear systems and leveraging our brand platform to give voice to the industrial athlete communities we serve.
We`re in search of a player-coach in the denver, colorado area with a passion for tactical and detailed marketing execution to help guide the continued growth of the truewerk brandIn this senior position you`ll report directly to the vp of marketing and be responsible for the growth of the brand and the business through efficient and effective ecommerce.
What you`ll do
Own the strategy: drive the growth of our direct sales channel through effective digital marketing strategies across paid, organic, email and other digital channels.
Lead the team: coach and manage successful internal and external teams, engaged team responsible digital advertising, search engine optimization, email marketing, loyalty and web development.
Live the data: ensure we exceed performance targets by developing and measuring kpis to forecast, track, and analyze individual initiatives through a/b and mvt testing on website content, layouts, messaging, and user interface to improve overall performance.
Be the expert: be our in-house expert on all things shopifyYou`ll manage promotions through shopify apps, flows, scripts, products, collections, and landing pages (you don`t need to be able to code) and work to optimize the customer experience of our web store through continuous testing and iteration.
Grow the business: maintain and improve our tech stack and performance marketing initiatives.
What you`ll bring
5+ years in marketing with a focus on marketing strategy, ecommerce, digital marketing
Experience directly managing successful marketing teams
Proven track record measuring and tracking okrs and roi on paid media, seo and ux campaigns
Experience working with a variety of internal and external teams (product, customer experience, agency partners, etc.)
Familiar with modern marketing strategies that you can employ and manage to achieve goals
Strong project management skills with the ability to monitor multiple projects simultaneously and overcome obstacles.
Comfortable in a player-coach role, managing a small team while also being responsible for day-to-day execution and strategy
A passion for and a strong desire to elevate the trades
Why truewerk
100% paid health and dental coverage for you + affordable coverage for your whole family
Unlimited pto
Opportunity to work from home
Flexible schedule
A great work/life balance
Fun, casual, open-office environment
A chance to get in on the ground floor with a fast-growing, exciting start-up
Unlimited career potential - come grow with us!
Great pay and yearly bonuses
Strong commitment to diversity and inclusion
This position is based in denver, co and does not offer relocation assistance.
Salary range: $85,000 to $110,000
Truewerk is an equal opportunity employer and is committed to diversity and inclusion in the workplaceWe prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, and local laws.
