Job details
Job type full-time
Full job description
Global marketing manager - surgical tables (remote u.s or cary, nc ) - 21124276
Hillrom (nyse: hrc) is a $2.8b leading worldwide manufacturer and provider of medical technologies and related services for the health care industry, including patient support systems, safe mobility and handling solutions, non-invasive therapeutic products for a variety of acute and chronic medical conditions, medical equipment rentals, surgical products and information technology solutions.
Hillrom`s comprehensive product and service offerings are used by health care providers across the health care continuum and around the world in hospitals, extended care facilities and home care settings to enhance the safety and quality of patient care.
Description
Global marketing manager - surgical tables (remote u.s or cary, nc) will provide the strategy development, execution and product lifecycle management of the premium surgical tables portfolioWith a focus on robotic and imaging integrations, the role will develop strategies to achieve growth and profitability goals and provide strategic input to the director precision positioning and vp of gss marketingThis role requires both domestic and international travel up to 20 %- 30 %.
Essential duties and responsibilities:
Align with director, precision positioning to develop, lead and deliver the portfolio strategy and global commercial marketing plan that comprises strategy, value proposition, positioning, messaging, etc and guidelines to drive regional execution; ensure strong collaboration with regional constituents
Support governance of regional and country marketing strategies to ensure alignment with global guidelines
Communicate the strategy and secure buy-in from global surgical solutions (gss) marketing leadership team and key industry partners
Define clinical research requirements to support the roadmap and product launches
Develop robotic, imaging, and technology integration roadmaps together with r&d organization
Solicit, synthesize, and incorporate local best practices into global strategy
Partner with the strategic alliance team to support the integration of new business alliances
Create regulatory strategy with partners in regional marketing, product marketing and regulatory affairs
Develop and track key business performance indicators to identify necessary countermeasure to achieving business/market goalsResponsible to execute countermeasures.
Product management
Lifecycle management of products, including product launch, phase-out, incremental improvements and line extensions
Continuous evaluation of user needs and clinical trends to define products and enhancements over the product lifecycle
Assess market potential for the right segment/targets, develop strategic business plan capitalizing on future market needs and opportunities.
Monitoring of product manufacturing costs, and identification of trends and opportunities to reduce costs.
Market & competition analysis and product positioning
Lead/oversee the development of overarching strategic plan for market launches, sales product training, messaging and positioning in coordination with commercial and marketing leadership.
Research and analyze business information to develop an understanding of the industry and competitive environment; stay in tune with any market forces or business drivers that would be influential to future markets.
Collaborate with key customers, sales, services and market research to define marketing level product/service requirements, including business value and prioritization of potential features and benefits.
Provide industry expertise to the surgical and marketing leadership team to enable an understanding of the overall trends and possibilities in the marketplace to extend our business through new ventures and solutions.
Develop and deliver product and competitor related content for training, educational events and launches objectivesWorks effectively using guidance and influence to effect change and improvement.
Ensure usability of new products by specifying user requirements, assessment of the design solution and coordination of usability tests
Qualifications
Bachelor’s degree in business, marketing, engineering or related field
Minimum 5 years of professional experience in life sciences consulting and / or marketing in a life sciences corporation (preferably medical device, diagnostics or capital equipment)
At least 3 years of experience in an upstream / global marketing capacity; knowledge of medical applications preferred
Demonstrated career progression in previous roles
Deep and broad marketing experience with, new product identification and development, product launch, ongoing product management, and lifecycle management
Strong communication skills, both written and oral, and ability to facilitate large group meetings to a successful outcome
Proven ability to influence others, including those in other functions and in more senior positions
Strong multi-tasking ability and comfort with leading initiatives across multiple businesses at the same time
Entrepreneurial spirit
Global mindset with the ability to see the big picture and create strategy for an organization and communicate that strategy and vision to the team
Comfortable working with ambiguity
Ability to travel up to 30 % (domestic and international)
Regional / country marketing experience, preferred
Hill-rom is an equal employment employer f/m/disability/vet/sexual orientation/gender identity.
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Job: marketing primary location: united states-north carolina-cary other locations: united states-south carolina-charleston, united states-massachusetts-boston, united states-illinois-chicago - home office/virtual, united states-north carolina-raleigh schedule: full-time travel: yes, 25 % of the time posting entity: trumpf
