Job details
Job type full-time
Full job description
Location: we are currently working successfully from home but look forward to going back to our offices soon! you can work from any of our offices - ny, milwaukee, minnesota or work remote.
About us:
Trusted media brands is a leading global media company media company that reaches hundreds of millions of consumers via our dynamic portfolio of media propertiesWe offer best-in-class insights and data-driven marketing solutions that reach engaged communities across food, home, lifestyle and wellness content; and now following our august 2021 acquisition of jukin media, a leading digital entertainment company, we also engage audiences across the pets, humor, and active lifestyle verticalsIn all we reach nearly 60 million people in the us, and we deliver more than two billion minutes of monthly video viewership across streaming tv and social mediaSee what’s new at failarmy, taste of home, the pet collective, family handyman, people are awesome, reader’s digest, the healthy and birds and blooms.
About the role:
Trusted media brands is seeking a strategic and creative director of public relationsYou will develop and lead all company pr efforts, with a focus on media relations, in service of the corporate brand and the individual properties in the trusted media brands portfolio; this includes trusted media’s august 2021 acquisition of jukin media and its portfolio of related propertiesThis role will be instrumental in shaping the perception of trusted media brands following its acquisition of jukin media, ensuring media coverage of the newly expanded company builds on the excitement and momentum that the acquisition has created, and accurately reflects trusted media brands for the dynamic, digital-first media company that it is todayYou will manage an external pr firm who will support you as you set out to accomplish clearly defined and mutually agreed upon communications goals.
Your day-day:
You will lead strategic planning and execution of all pr initiatives for trusted media brands.
You will enhance the company’s profile in the industry via earned media, thought leadership, executive speaking opportunities, and so forth
You will develop and execute against a strategic pr plan for our brands (taste of home, reader’s digest, the family handyman, the pet collective, failarmy, and people are awesome).
You are the creative lead and will partner with key stakeholders to develop and support pr efforts (trade and consumer) that publicize trusted media brands campaigns, products, and activities.
You will handle crisis communications on an as-needed basisIncluding media inquiries, messaging, proactive planning, etc.
You will draft and contribute to news releases, media q&as with c-suite executives, bylines, speeches, media responses, corporate website content, executive bios, mission statements, talking points, briefing documents, etc.
You will handle all media inquiries, including those that come from outside sources and pr agencies.
You have:
At least 8 years of public relations experience with a strong corporate communications background
Established relationships with national and local media outlets across trade and consumer press (strong contacts on the media, entertainment, advertising, and/ or business beats preferred)
Strong track record of landing stories in print/ digital, tv, and radio
Strong project management skills: ability to drive multiple brand initiatives across different timelines.
Experience building cross-functional relationships and expertise in galvanizing key stakeholders for strategic corporate initiatives.
Budget management experience.
About this team:
Pr sits with our sales and marketing teams and is vital to the success of our company growth and brand positioning in the marketplaceWe are a tight knit team that relies heavily on communication and collaboration – working daily with our internal stakeholders developing our pr vision and steering all of efforts.
Our benefits:
We value our people and offer a collaborative and engaging cultureAs a trusted media brands employee, you will enjoy work/life balance, generous time off and comprehensive benefits and programsLearn more about what life is like working at trusted media brands at https://www.trustedmediabrands.com/careers/.
Trusted media brands embraces inclusivity and values our diverse communityWe are committed to building a team based on qualifications, merit and business needWe are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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