Job details
Job type full-time
Full job description
Minneapolis, mn or work remote
About us:
Trusted media brands is a leading global media company media company that reaches hundreds of millions of consumers via our dynamic portfolio of media propertiesWe offer best-in-class insights and data-driven marketing solutions that reach engaged communities across food, home, lifestyle and wellness content; and now following our august 2021 acquisition of jukin media, a leading digital entertainment company, we also engage audiences across the pets, humor, and active lifestyle verticalsIn all we reach nearly 60 million people in the us, and we deliver more than two billion minutes of monthly video viewership across streaming tv and social mediaSee what’s new at failarmy, taste of home, the pet collective, family handyman, people are awesome, reader’s digest, the healthy and birds and blooms.
About the role:
Reporting to the director of social media, the social media editor will spearhead how we share content and engage with our family handyman audience across all social platformsIn collaboration with the editorial and video teams, you’ll help increase the brand’s digital footprint and maximize its social reach and engagement on and off platformThe social media editor will bring fhm’s voice to both existing and emerging platforms in a way that is energizing and informative, while also using data to inform distribution decisions.
About you:
You have a strong background creating and promoting content for social media, driving traffic and building audience engagementEager to stay current with the quickly evolving digital universe, you have a knack for digging into data to identify opportunities and to improve content positioning and performanceAnd ideally, you also have a demonstrated passion for home improvement content and all things diy, and at least one year of professional experience.
Your day-to-day
Write, schedule and publish unique and compelling daily social content across the brands’ accounts, including facebook, pinterest, instagram and others, with a strong focus on driving traffic and conversion, growing qualified audience, and boosting engagement.
Test, analyze and recommend optimal day of week/time of day posts, optimal blend of video and text posts, and optimal blend of traffic driving and engagement activities.
Create, test and analyze social media strategy across platforms.
Help shape social strategy and brand positioning to increase audience and drive user engagement, using data to identify new opportunities for the site including editorial gaps, tools, content partnerships and more.
Clearly identify growth and engagement goals for each platform; create, develop, execute and analyze testing programs; and report to the team on a regular basis about what is working and recent test results.
Plan and manage a dynamic and engaging social calendar of events, content promotions or contests to drive user contributions with community and social media managers.
Collaborate with teams including editorial, affiliate, pr, consumer marketing and digital products to develop and support social-media strategies across all platforms.
Track competitive landscape to identify trends and opportunities within the space.
You have:
Ideally 2-5 years of social-media experience, preferably with editorial brands.
Proven experience managing social campaigns and communities; and developing and testing social strategies including hashtags, influencers, time/day and other optimizing tactics.
Demonstrated track record of growing and engaging audience through social networks.
Exceptional knowledge of and passion for established and emerging social platforms, trends, and practices.
Experience and familiarity with various social scheduling and analytics tools (crowdtangle, adobe analytics, later, tailwind, etc.)
Must be a team player and work well with others.
Solid understanding of the brands’ mission, voice, and audience.
Extremely sharp writing and grammar skills, and sound editorial judgment.
Ability to work collaboratively as well as autonomously.
Basic design, video and/or photo editing experience a plus.
About the team:
Trusted media brands’ social channels are experiencing incredible growthThe social team is made up of a small group of ambitious, creative and data-driven individualsWe work collaboratively and cross-functionally in support of the editorial and marketing teamsThe social team is essential to driving traffic and growing cross-platform audiencesWe are responsible for continuously coming up with new and exciting ways to entertain and engage with our over 16mm+ social followers, being sure to always keep a pulse on the ever-changing social media landscape.
Our benefits:
We value our people and offer a collaborative and engaging cultureAs a trusted media brands employee, you will enjoy work/life balance, generous time off and comprehensive benefits and programsLearn more about what life is like working at trusted media brands at https://www.trustedmediabrands.com/careers/.
Trusted media brands embraces inclusivity and values our diverse communityWe are committed to building a team based on qualifications, merit and business needWe are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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