Job details
Job type full-time
Full job description
The journey to your dream job could be just a click away… in 2012, tuft & needle (tn.com) disrupted the mattress industry by offering a customer-focused, digitally-native alternative to traditional mattress chainsSince then, more and more similar brands have followed in our wake presenting new challenges and a different type of customer confusionWith people at the heart of everything we do, we know it’s now time for us to define our next chapterRest should be a universal right and with that as our north star, we are setting out to radically reshape how the world thinks about sleep and the impact it can have in our livesBut our success in making great products and exceptional experiences depends on our ability to create a diverse, equitable, and inclusive environmentWe welcome applicants from underrepresented backgrounds and all walks of life because we know a diverse environment is essential to our success in making better sleep accessible to all.
Want to use your unique worldview to help shape the future of tuft & needle? join usWe’re just getting started.
Tuft & needle’s influencer specialist will be responsible for activating and executing paid and earned influencer programs for tuft & needle, serta, simmons & beautyrestThe overarching mission of this role is to build brand awareness and trust in our products with our target customers, while driving purchase intent through influencer partners in a performance driven lens.
Essential duties and responsibilities
Identify and engage talent for social collaborations, content creation and special events for tuft & needle, serta, simmons and beautyrest
Identify and engage talent for social collaborations, content creation and special events for tuft & needle, serta, simmons and beautyrest
Create an influencer marketing strategy that aligns with the overarching strategy across a portfolio of brands, based on target audience and brand initiatives
Ensure all day to day tactical deliverables for campaigns and always on content programs are accomplished
Serves as a liaison between influencers and tuft & needle/ssb
Lead ongoing influencer communications and develop materials that aid influencer content production to secure the best possible and measurable results
Build and lead creation of a performance led tuft & needle ambassador program, with the head of affiliates & influencers
Build an organized and scalable process for exploring and selecting influencers for the ambassador program across nano, micro, mid-tier, & macro influencers
Integrate the needs of other dependent channels (i.eOrganic social, paid social, email) into influencer content creation strategies
Grow ugc to utilize across the site and marketing channels
Focus on promoting diversity within influencer program and overall content creation
Managing and overseeing legal contracts and requirements as they apply to influencers; ensuring all requirements are met
Manage influencer content approval process
Alongside of our social team, identify trends and viral moments on social media where our brands can join the conversations
Actively participate in brainstorms to ideate the best method to integrate influencers into company wide campaigns and projects
Research and report on trends/best practices in influencer marketing
Implement and execute the influencer product seeding strategies and day to day operations
Qualifications
3+ years of experience in influencer and/or social media marketing
Data-driven and analytical.
Must be able to drive performance influencer marketing tactics
Strong organization and project management skills
Strong understanding of marketing and social media ecosystem
Affiliate marketing knowledge and understanding is a big plus
Existing relations with social media personalities and content creators
Experience vetting potential influencer partners against outlined brand or campaign objectives
Preferred experience in managing influencer marketing campaigns within the paid media industry of branded content across facebook and instagram
Background working for a dtc brand in the furniture or health & wellness space is a plus
3+ years of experience in influencer and/or social media marketing
A bachelor’s degree in communications, marketing or related field
You`ll sleep well when you work with us
Our people you`ll work with some of the most talented, supportive, and savvy individuals out thereWe`re very proud to work with each otherWe`re shaking up the mattress industry and delivering an experience for clients they would never expectAnd we’re proud of that too!
Our product each team member receives a great bundle of products for themselvesYou will too if you join the team! your friends and family will also have access to a great product discount.
Our benefits we offer comprehensive health benefits for you, eligible partners and dependentsWe have paid maternity & paternity leave, 401k with a match, a generous vacation plan, and so much more.
Tuft & needle is proud to be an equal opportunity employerWe will not discriminate against any applicant or employee on the basis of age, race, color, creed, religion, sex, sexual orientation, gender, gender identity or expression, medical condition, national origin, ancestry, citizenship, marital status or civil partnership/union status, physical or mental disability, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state or local lawYour experience is important to usIf you have any questions with your application, please contact our candidate experience team at talent@tuftandneedle.com
