Job details
Salary $40,425 - $60,638 a year job type full-time
Full job description
Job purpose
The e-commerce merchandising specialist, under the direction of the cokesbury marketing manager, manages the decision-making related to product placement, promotion, and website operation for cokesburyThe incumbent organizes and implements digital placement, marketing, and advertising related to assigned product(s) and promotionsThe incumbent also creatively capitalizes on time-sensitive opportunities, including appropriate issues in the life of the church, general news stories, and social topicsThe incumbent provides analysis related to web analytics, marketing automation campaign results, and other key metrics while working closely with cokesbury sales in order to ensure that details of multi-channel promotions are aligned.
Dimensions
Staff supervised:
Exempt
Non-exempt
Temp pool
Total
Directly
0
0
0
0
Indirectly
0
0
0
0
Cokesbury retail sales budget: $30 million (approx.)
Nature and scope
1Reporting relationship/peers
Reports to the cokesbury marketing manager, as do:
Digital marketing specialist
Customer experience graphics designer i
2Business unit relationship
The e-commerce merchandising specialist function exists to engage customers with curated products and promotions, featured product that is aligned with customer needs, and clearly defined digital marketing strategiesKey deliverables include merchandising the home page and category pages, maximizing marketing automation tools, creating online features and book lists, planning and executing promotional campaigns, managing the functionality of the website, and serving as the product expert for cokesbury.com.
3Essential job functions: (must record percentage of time spent, per week, on each function)
% of time
Function
45%
Uses informed judgment and discretion to make merchandising decisions that provide impactful product and promotion placement on cokesbury.comManages timely, effective, and accurate performance analysis and adjusts product features to maximize sales accordinglyFully utilizes available analytics tools to make decisions about merchandising, site functionality/flow, and customer experience.
25%
Creates and schedules digital campaign promotions on cokesbury.com, including category pages, website navigation, and search keywordsBuilds and implements layout, joining these assets with selected promotions.
20%
Continually enhances product knowledge and expertiseUtilizes resources such as publishers weekly, blogs, and social media interactions to know and understand the felt needs of the church and to be able to sync those needs with available resources.
10%
Manages functionality, accuracy, and effectiveness of digital assets, metadata, and feeds in order to maximize product presentation and enhance the customer experienceRefines menu navigation and verifies that available metadata support search and browse filtering and general discoverabilityManages/responds to customer product reviews and questions, maintains product details, and assists with customer support as needed.
These essential functions are not intended to cover all work details or the occasional performance of other tasks assigned by the supervisor.
4Reporting directly to this job
N/a
5Typical problems/greatest challenges
Maintaining a customer-centric view of cokesbury.com while working in the details of the site on a day-to-day basis
Balancing a customer-centric merchandising approach with the needs of internal stakeholders’ sales plans
Setting aside time to research and learn about new and upcoming products while balancing workload responsibilities
Using available data to inform decision-making rather than past practices or accepted, but unexamined truths
Maintaining multiple tasks/projects while keeping all internal and external stakeholders informed and invested in website merchandising decision-making
Integrating work and coordinating tasks through various support teams that have constantly shifting priorities
Defining and testing new processes to digest and make immediate use of critical data from available analytics
6Authority/accountability
Authority to make decisions about product promotion and placement on cokesbury.com
Authority to make decisions on customer-facing communications that maximize the customer experience within established guidelines
Authority to keep the cokesbury marketing manager informed regarding all issues and opportunities which may arise
Accountability for maintaining the visual presentation of products and promotional inventories on cokesbury.com
Accountability for planning and implementing the detailed tasks of digital marketing campaigns
Accountability for analyzing all available data and analytics related to customer engagement and website behavior
Accountability for communicating results and trends related to active cokesbury campaigns
Accountability for maintaining an in-depth knowledge of the full range of products sold on cokesbury.com
7Contacts/committees/memberships
Cokesbury marketing team – to ensure understanding of scheduling, planning, and implementation of marketing campaigns
Abingdon press marketing team – to ensure understanding of content, messaging, and branding associated with abingdon press products, as well as to acquire information and assets related to new allied and alliance products
Retail merchandising team – to ensure understanding of content, message, and branding associated with allied and alliance product, as well as to acquire information and assets related to new allied and alliance products
Cokesbury contact center – to partner with digital group as needed to resolve customer experience issues
Information technology – to give feedback on future web enhancements, functionality, and to resolve technology-related issues as they arise
Job requirements
Education/experience
A bachelor’s degree and at least one (1) year of experience in a retail environmentDemonstrated experience in managing merchandising and promotion planning, sales and margin budgets, and expense managementExperience using google analytics and marketing automation software is preferred, in addition to experience within the christian retail market.
Knowledge, skills, and abilities
Excellent verbal and written communication skills
Excellent organizational, analytical, and reporting skills
Excellent personal computer skills and systems/technological savvy
Detail oriented with ability to multi-task and anticipate issues and opportunities
Ability to be flexible and adaptive to changing priorities
Ability to organize and prioritize workload to meet deadlines
Working knowledge of the general christian market
Physical requirements
Equipment used
Office equipment: computer, copier, printer, telephone, fax
Hand tools: none
Power tools: none
Vehicles: none
Environmental conditions
Condition
Definition
Present?
Weather conditions
Exposure to hot, cold, wet, or windy conditions caused by weather
No
Extreme cold
Exposure to non-weather-related cold temperatures
No
Extreme heat
Exposure to non-weather-related hot temperatures
No
Wet and/or humid
Contact with water/liquids or exposure to non-weather-related humidity
No
Excessive noise
Exposure to sounds sufficient to cause marked distraction or discomfort
No
Vibration
Exposure to a shaking object or surface which causes strain on body
No
Atmospheric conditions
Exposure to fumes/dust/gases/mists that affect eyes, skin or breathing
No
Confined/restricted space
Work performed in closed/locked facility or tight work spaces
No
Physical movement demands
Demand
Definition
Frequency
Standing, prolonged
Standing stationary, while working, for two or more continuous hours
N/a
Sitting, prolonged
Sitting, while working, for two or more continuous hours
Frequent
Walking, prolonged
Walking which consumes at least two or more hours of each work day
N/a
Climbing, stair
Ascending/descending stairs using feet and legs
N/a
Climbing, ladder
Ascending/descending a ladder using feet/legs and arms/hands
N/a
Balancing
Maintaining balance to prevent falling on narrow/slippery/moving surfaces
N/a
Stooping (squatting)
Bending body downward and forward, requiring full use of legs and back
N/a
Bending
Bending body forward/side-to-side at the waist while legs are kept straight
N/a
Kneeling
Bending legs at knees to come to rest on one or both knees
N/a
Crawling
Moving about on hands and knees or hands and feet
N/a
Reaching
Extending hand(s) and arm(s) in any direction
Frequent
Gripping
Seizing, holding, grasping, or turning with hand(s), using a forceful grip
N/a
Finger manipulation
Picking, pinching, or pushing small objects with fingers
Infrequent
Frequency definitions:
Continuous = over 6 hrs/day
Frequent = 2-6 hrs/day
Infrequent = up to 2 hrs/day
Physical strength demands
Demand
Material(s) affected
Range of lift/ distance carried
MaxWeight
Frequency
Lifting
N/a
N/a
N/a
N/a
Pushing/pulling
N/a
N/a
N/a
Carrying
N/a
N/a
N/a
N/a
Repetitive motions
Affected body part(s)
Task(s) involved
Frequency
Hand/fingers
Typing at computer
Frequent
Back/legs (lifting/squatting)
N/a
N/a
Sensory demands
Sense
Task(s) involved/safety issue affected
Frequency
Vision, close (reading)
Typing and reading documents
Frequent
Vision, distance
N/a
N/a
Vision, color discrimination
N/a
N/a
Vision, peripheral
N/a
N/a
Vision, depth perception
N/a
N/a
Hearing
N/a
N/a
Feeling
N/a
N/a
General hazards
Hazard
Frequency
Close proximity to moving, mechanical parts/machinery
N/a
Potential for exposure to electrical shock
N/a
Working in high, exposed places
N/a
Potential for exposure to dangerous chemicals (fuels, paint, etc.)
N/a
Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this job.
