Job details
Salary $52,000 a year job type full-time
Full job description
Organization overview
Unicef works in some of the world’s toughest places, to reach the world’s most disadvantaged children.
The fundamental mission of unicef is to promote the rights of every child, everywhere, in everything the organization does — in programs, in advocacy, and in operationsThe past two decades have seen important progress on child rights, yet while much has been achieved, sharp disparities remainIn most countries, inequality is higher today than a generation ago, including in middle-income countries where most of the world’s poor children now liveThe rapid pace of urbanization and the growing youth bulge in africa and parts of asia will require significant expansion of the provision of essential services for childrenThese challenges are compounded by the scale and complexity of crises triggered by conflict, natural disasters, or epidemicsThe global community faces these challenges when the political and economic environments pose challenges of their own, testing the world’s commitment to protecting the most vulnerableIn this environment, the strong and consistent leadership of unicef is critical to enable the achievement of results for children.
Unicef usa (uusa) is a private, independent, u.sNonprofit that rallies the american public to support the world’s most vulnerable children through the unmatched reach of unicefHeadquartered in new york city, uusa has some 300 employees distributed across nine regional offices in the u.sTo fuel unicef’s life-saving work across the globe, uusa raises nearly $600 million dollars from private sources every year and marshals its supporters to advocate for over $800 million in annual us government supportUusa has built abroad - based movement to advocate for the well-being and protection of children globallyFor more information, visit www.unicefusa.org.
Position: senior associate, social media & content marketing
Location: new york/remote/flexible
Flsa status: exempt
Salary: nyc`s minimum salary for this position is $52,000This may be adjusted to reflect the cost of labor of a candidate’s work location, if outside of nyc
Position description
The senior associate, social media & content marketing will help develop and implement integrated social media campaignsThey will be responsible for growing unicef usa’s engagement among audiences, monitoring social conversations, and drawing insights that will inform the development of digital strategiesThe role will also involve creating live video programming across unicef usa social accounts.
Key responsibilities/outcomes (include but are not limited to):
Collaborate with editorial content, design, and video departments to concept and execute a daily calendar of content for twitter, facebook, instagram, youtube, tiktok, and linkedin including:
Developing and coordinating the execution of social media strategy to support various marketing campaigns (end of year, mother’s day, etc.) with concept sign-off from the assistant director and director
Sourcing campaign imagery and videos from unicef’s content database and associated social media accounts
Drafting social media copy for digital assets
Concepting and scripting short videos from existing b-roll
Produce polished, real-time coverage of digital and live events on social media
Keep a pulse on emerging trends in social media, recommend and test new and novel formats
Community management for all social channels, including:
Responding to comments and direct messages
Helping facilitate conversations and grow followings on unicef usa main accounts
Supporting influencer outreach for potential content collaboration
Serve as a regular host on live and recording social video content
Use listening and tracking tools to analyze social trends, help optimize posting tactics and assist with reporting
Qualifications:
Bachelor’s degree and a minimum of four years experience managing social media platforms for a business or organization
Fluent in best practices for all social media platforms, including but not limited to formats, post optimizations, specs, paid promotion, and scheduling
Strong copywriting skills and ability to tell a brand’s story in a conversational manner
Able to take a variety of complex topics and make them accessible to a mass-market audience
Comfortable on camera, particularly while conducting interviews
Proficient in adobe creative cloud (especially photoshop)
Experience with social media scheduling tools such as hootsuite or sprout social
Must demonstrate unicef usa core values: trust, respect, accountability, innovation, teamwork, and service
Must possess current and valid us work authorization and be eligible to work for any us employer without sponsorship.
Due to the high volume of applications received, only those selected for an interview will be contacted.
Unicef usa is committed to creating a diverse environment and is proud to be an equal opportunity employerAll qualified applicants are encouraged to apply.
