Job details
Job type full-time
Full job description
Expanding access to affordable, high quality health care starts hereThis is where some of the most innovative ideas in health care are created every dayThis is where bold people with big ideas are writing the next chapter in health careThis is the place to do your life`s best work.(sm)
You’ll enjoy the flexibility to telecommute* from anywhere within the u.sAs you take on some tough challenges.
Primary responsibilities:
Work independently—and as part of a team—to create and implement multi-channel education, marketing and communication programs designed to engage a variety of audiences, including internal/external sales teams, brokers, consultants, employers and consumers
Lead content planning for b2b audiences within unitedhealthcare’s employer & individual (e&i) business segmentSupport includes editorial planning and content development in multiple digital formats (short- and long-form written content, video and audio content, infographics, social media posts)
Build content distribution plans that include a focus on paid, owned and earned channels, including websites, email, seo, content partnerships, sponsored content, native advertising and social media
Use kpis and stakeholder feedback to build engaging content programs that achieve business objectives
Collaborate with business line and functional business partners to ensure the smooth flow of communication
Develop messaging strategies and communications plans for complex topics facing our external audiences, including communicating technology and platform details related managing health care benefits
Lead content strategy for digital engagement initiatives, collaborating with experience design and technology teams to build content-rich experiences that deliver self-service opportunities for external audiences
Content development that includes researching and writing short- and long-form thought leadership content, as well as editing the work of other content creators
Interview subject matter experts across the enterprise to tell differentiating stories
Demonstrated skills:
Excellent written and verbal business communication skills that are concise, candid and professional
Solid strategic and critical thinking with ability to challenge status quo with new ideas
Team player who’s looking to be part of a team with strong engagement and a culture of integrity
Ability to develop tactical plans and compelling marketing messages for b2b audiences
Ability to set clear direction and lead with confidence, conviction and presence
Proven project management skills and ability to manage multiple deliverables and aggressive timelines
Effective interpersonal, influence, collaboration and listening skills
Ability to work independently; results driven; able to be flexible and work with ambiguity
Solid attention to detail, ensuring accuracy and consistency across all projects
You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required qualifications:
Undergraduate degree in marketing, journalism and mass communication or related field
5+ years of experience in content marketing, including editorial planning, digital content development (white papers, articles, videos, infographics) and the ability to use content analytics and insights to drive planning
5+ years advertising/marketing in either a corporate or agency environment; experience in business communications for product/service marketing, sales support and/or customer communication
Proficiency in ms office (word, excel, outlook and powerpoint)
Preferred qualifications:
5+ years in the b2b marketing space
Experience working with clients/organizations in the health care or insurance sectors
Experience supporting b2c/b2b marketing and multichannel campaigns
Experience in traditional advertising workstreams, agency or client-side
Unitedhealth group requires all new hires and employees to report their covid-19 vaccination status.
Careers at unitedhealthcare employer & individualWe all want to make a difference with the work we doSometimes we`re presented with an opportunity to make a difference on a scale we couldn`t imagineHere, you get that opportunity every dayAs a member of one of our elite teams, you`ll provide the ideas and solutions that help nearly 25 million customers live healthier livesYou`ll help write the next chapter in the history of health careAnd you`ll find a wealth of open doors and career paths that will take you as far as you want to goGo furtherThis is your life`s best work.(sm)
*all telecommuters will be required to adhere to unitedhealth group’s telecommuter policy.
Colorado residents only: the salary range for colorado residents is $94,500 to $171,700Pay is based on several factors including but not limited to education, work experience, certifications, etcIn addition to your salary, unitedhealth group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements)No matter where or when you begin a career with unitedhealth group, you’ll find a far-reaching choice of benefits and incentives.
Diversity creates a healthier atmosphere: unitedhealth group is an equal employment opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
Unitedhealth group is a drug - free workplaceCandidates are required to pass a drug test before beginning employment.
Job keywords: associate director marketing, marketing, mass communication, digital content , telecommute, telecommuter, telecommuting, work at home, work from home, remote
