Job details
Job type full-time
Full job description
Unitedhealthcare is a company that`s on the riseWe`re expanding in multiple directions, across borders and, most of all, in the way we thinkHere, innovation isn`t about another gadget, it`s about transforming the health care industryReady to make a difference? make yourself at home with us and start doing your life`s best work.(sm)
The individual & family plan associate director of paid digital marketing is accountable for the development of the paid digital media strategy as well as partnering with internal and external partners on campaign management, optimizations and analysisYou will be a key contributor in driving enrollments for the business by ensuring efficiency across a variety of channels including paid search, paid social, display, affiliate and moreYou will be responsible for creating, placing and analyzing campaign performance across a suite of marketing tactics and tools utilizing data from multiple sources to drive business strategy, specifically: improve consumer acquisition, market effectively and efficiently and deliver optimum consumer experienceThe ideal candidate will thrive in a highly matrixed work environment with a high degree of individual responsibility and solid collaboration skillsThis person will have analytical mindset and yet be adept at communicating approach, results, and campaign performance.
You’ll enjoy the flexibility to telecommute* from anywhere within the u.s., preferably in minnetonka , mn as you take on some tough challenges.
Primary responsibilities:
Develop/implement long- and short-term marketing strategies/goals in alignment with applicable business goals (e.g., revenue goals, membership goals, conversion metrics) that differentiate us in the marketplace and position us as leaders
Provide thought leadership and influence new marketing strategies to drive development of innovative, industry-leading marketing strategies/programs/initiatives
Develop and implement marketing campaign tactics (e.g., project plans, budgets, test plans, creative execution)
Analyze/report results of marketing campaigns using applicable metrics and develop/manage strategies/plans to optimize future performance
Foster relationships with external stakeholders to nurture/support loyalty, retention and understanding of our marketing efforts (e.g., ad agencies, community agencies, clients, professional associations, educational institutions, regulatory agencies)
Ensure that deliverables from external partners (e.g., ad agencies) are aligned with applicable marketing goals, strategies, and initiatives
Cultivate relationships with applicable internal business partners to drive support, understanding and collaboration on our marketing efforts (e.g., sales, product management, legal/compliance, creative services, operations)
Drive understanding of marketing`s return on investment and overall business impact among leadership and other applicable stakeholders
Analyze customer behavior to drive understanding of current and future customer and market needs
Conduct/utilize market research and competitive analyses (e.g., strength, weaknesses, strategies) to drive understanding of business requirements and development of marketing strategy
Define target markets or customer groups and their specific requirements (e.g., segmentation)
Demonstrate understanding of applicable business strategies/goals and how they can address customer requirements and marketing efforts
Align marketing initiatives/campaigns with applicable business goals/objectives, as well as the needs of identified target populations/clients
Develop/revise plans for future initiatives/campaigns based on analysis of results/outcomes from previous initiatives/campaigns (e.g., budgetary requirements)
Collaborate with business leaders to ensure that marketing intelligence informs development of business strategies (e.g., influence without authority)
Identify and leverage appropriate marketing channels to communicate marketing messages
Ensure that the messaging used in marketing communications/materials support/align with marketing strategies (e.g., value proposition)
Align marketing communications/materials with the needs of the applicable audience (e.g., reading levels, complexity, messaging, cultural alignment)
You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required qualifications:
Ba/bs or 12+ years of equivalent experience
10+ years marketing/advertising experience
5+ years of campaign management experience (paid search, paid social, display and/or affiliate) focused on performance-based marketing
5+ years of web analytics tool experience (exAdobe experience cloud), ad platforms (exGoogle ads and facebook business manager) and advanced analytics tools (exTableau)
Experience managing teams
Experience working in a large matrix organization
Experience managing marketing budgets
Preferred qualifications:
Master’s degree
Background in the healthcare industry, financial services, and b2b marketing
Full covid-19 vaccination is an essential requirement of this roleUnitedhealth group will adhere to all federal, state and local regulations as well as all client requirements and will obtain necessary proof of vaccination prior to employment to ensure compliance
Unitedhealth group requires all new hires and employees to report their covid-19 vaccination status
Careers at unitedhealthcare medicare & retirementThe boomer generation is the fastest growing market segment in health careAnd we are the largest business in the nation dedicated to serving their unique health and well-being needsUp for the challenge of a lifetime? join a team of the best and the brightest to find bold new ways to proactively improve the health and quality of life of these 9 million customersYou`ll find a wealth of dynamic opportunities to grow and develop as we work together to heal and strengthen our health care systemReady? it`s time to do your life`s best work.(sm)
*all telecommuters will be required to adhere to unitedhealth group’s telecommuter policy.
Colorado residents only: the salary range for colorado residents is $94,500 to $171,700Pay is based on several factors including but not limited to education, work experience, certifications, etcIn addition to your salary, unitedhealth group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements)No matter where or when you begin a career with unitedhealth group, you’ll find a far-reaching choice of benefits and incentives.
Diversity creates a healthier atmosphere: unitedhealth group is an equal employment opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
Unitedhealth group is a drug - free workplaceCandidates are required to pass a drug test before beginning employment.
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