Job details
Job type full-time
Full job description
Optum is part of the family of companies that make unitedhealth group one of the leaders across most major segments of the us health care systemOptum helps nearly 60 million americans live their lives to the fullest by educating them about their symptoms, conditions and treatments; helping them to navigate the system, finance their health care needs and stay on track with their health goalsNo other business touches so many lives in such a positive wayAt optum, you will perform within an innovative culture that`s focused on transformational change in the health care systemYou will leverage your skills across a diverse and multi-faceted businessAnd you will make contributions that will have an impact that`s greater than you`ve ever imagined.
The chief marketing officer, optumrx delivers client product marketing, sales enablement and integrated marketing campaigns that help support client acquisition and retention for the optumrx benefits, product portfolio and market segmentsIn addition, this position leads the delivery of member engagement programs for these offeringsThis includes business and product specific marketing campaigns, segment campaigns for bundled products and sales materials.
Supporting the optumrx business, this role is responsible for driving patient and member engagement and acquisition, brand transitions and creating national marketing platformsIncreasingly, this team is impacting the strategic direction for an optimal patient experience in all touchpoints.
Primary responsibilities:
Models positive, admirable leadership behaviors that are core to a culture of inclusion and diversity with a focus on developing talent and bringing out the best in people
Leads the development of an overall marketing strategy that will drive profitable growth
Builds investment strategy for advertising to grow the direct-to-consumer optum marketplace into a multi-billion dollar business segment
Execute on customer and business priorities through an end-to-end approach to improve customer experience and industry-leading net promoter score (nps)
Manages development and execution of new enrollment and retention across business lines to meet key targets and performance goals
Oversees all aspects of the marketing mix including advertising, direct response marketing, promotion, creative development, collateral development and production, digital strategies including optumrx’s external websites, social media, and market research
Leads diverse teams across the country with both direct and indirect reporting relationships and support traditional sales teams to meet growth and retention goals
Develops and implements marketing strategies and plans for optumrx overall, as well as for specific markets and service lines in conjunction with strategy and business development
Assists in product and market positioning, go to market and launch strategies
Leads omni-channel campaigns utilizing best in class campaign management and measurement toolsExceptional understanding of how to leverage content and content tools to drive personalization and extend reach
Manages large complex budgets across a diverse set of market segments
Develops and enforces brand standards across business units, ensuring consistency and adherence to protect the integrity of the optum brand
Serves as a catalyst for innovation for the overall organization and actively seeks new ways to grow and improve
Establishes and achieves concrete measurement standards for all marketing activities including financial goals, develops and manages marketing budget and measures and reports return on investment (roi)
Leads and supports team in managing external vendor relationships
You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
You’ll enjoy the flexibility to telecommute* from anywhere within the u.sAs you take on some tough challenges.
Required qualifications:
Bachelor’s degree
15+ years of broad-based marketing experience that includes leadership of client and consumer marketing strategy, branding, advertising and communications, and digital marketing and development
10+ years team leadership experience
Broad-based knowledge, experience, and results in leading marketing within a large, matrix organization
Ability to think conceptually and strategically; can be both a strategist and a practitioner – someone who can shape, teach and influence as well as deliver on explicit targets and goals
They will have strong collaboration and teamwork skills and be able to maintain respect and strong relationships across the organization while asking questions which challenge the status quo and lead to new thinking about the brand, customer experience and marketing programs
Displays a high degree of organizational agility – the ability to handle large-scale change programs, the comfort to influence without always having direct control, and the savvy to navigate complex situations with multiple stakeholders
An effective communicator who shapes opinions, overcomes objections, and convinces others of vision and strategy by flexing leadership styles appropriately to meet situational and individual needs
Strong personal communication skills and the ability to build collaborative relationships across a broad range of disciplines, interests, and organizations
Demonstrated experience in developing and implementing new systems, programs, techniques, and procedures with a successful track record in achieving financial goals and objectives
Demonstrated business management ability with a track record of building programs and strategies that drive real, measurable results
Ability to quickly adapt to change and lead others through change in a fast-paced environment
Preferred qualifications:
Health care marketing
Master’s degree in marketing or business administration
Careers with optumHere`s the ideaWe built an entire organization around one giant objective; make health care work better for everyoneSo when it comes to how we use the world`s large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serveOptum, part of the unitedhealth group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potentialFor you, that means working on high performance teams against sophisticated challenges that matterOptum, incredible ideas in one incredible company and a singular opportunity to do your life`s best workSm
Unitedhealth group requires all new hires and employees to report their covid-19 vaccination status.
Colorado residents only: the salary range for colorado residents is $315,000 to $430,000The role is also eligible to participate in uhg’s annual bonus and long term incentive plansPay is based on several factors including but not limited to education, work experience, certifications, etcAs of the date of this posting, in addition to your salary, uhg offers the following benefits for this position, subject to applicable eligibility requirements: health, dental, and vision plans; wellness program; flexible spending accounts; paid parking or public transportation costs; 401(k) retirement plan; employee stock purchase plan; life insurance, short-term disability insurance, and long-term disability insurance; business travel accident insurance; employee assistance program; pto; and employee-paid critical illness and accident insurance.
*all telecommuters will be required to adhere to unitedhealth group’s telecommuter policy.
Diversity creates a healthier atmosphere: unitedhealth group is an equal employment opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
Unitedhealth group is a drug-free workplaceCandidates are required to pass a drug test before beginning employment.
Job keywords: chief marketing officer, marketing, optumrx, eden prairie, mn, minnesota, telecommute, telecommuter, telecommuting, work from home, work at home, remote
