Job details
Job type full-time
Full job description
The digital marketing coordinator will have oversight over naviguard`s website content to ensure execution of an integrated cross-platform content strategyThe ideal candidate for this role is someone with a strong digital backgroundThis position will report to the digital marketing manager.
Primary responsibilities:
Support marketing and website team to develop and produce user stories to support the digital roadmap
Create and publish content for website and blog
Monitor website performance in google analytics
Compile and manage website reports in google data studio
Gather ideas for backlog and prioritize into user stories to inform website enhancements and new capabilities
Manage website release schedule for regular updates to website pages, features, and functionality
Project management and work queue management
Manage intake of requests for website updates through adobe workfront to ensure timely and accurate website content
Partner with graphic designer to coordinate digital assets, such as images and infographics, for use on web, social, and other channels
Manage organic social content; create social posts from website blog content, including headlines, copy, and graphics, in coordination with a graphic designer
Social reporting and insights (linkedin, facebook)
Paid social campaign management in coordination with agency partner
Required qualifications:
Bachelor’s degree
5+ years of marketing experience, ideally in a digital marketing technology role
3+ years experience managing website content and analyzing website performance
3+ years of designing, managing, and executing marketing strategies and plans for web and social media
Preferred qualifications:
3+ years experience engaging applicable stakeholders to drive website strategies and plans.
3+ years of interpreting and analyzing website best practices, effectiveness and driving applicable action
Proficient in wordpress or similar website cms platforms
Skilled in google analytics and google data studio
Knowledge of seo and associated best practices
Experience managing multiple, intersecting business unit relationships.
Fluency in the development of business insights derived from quantitative analysis
Experience setting and executing against financial strategies with accountability to achieve targets
3+ years of health care industry experience
Familiarity with adobe workfront tool
B2b marketing experience
Experience with google ads
Project management experience within a matrix organization
Experience with unitedhealth group sales, marketing, digital groups.
Clear and concise written and verbal communication skills
Excellent organizational skills
Strong sense of ownership and accountability
