Job details
Job type full-time
Full job description
This isn`t packaged goodsIt`s a bigger challenge than thatHere you`re making a difference in people`s lives, starting with your ownJoin us and start doing your life`s best work.(sm)
Positions in this function are involved in developing marketing, merchandising, and creative strategies and tactics to promote and sell the organization`s products and services through the internetEstablishes, maintains and updates the ``web experience`` from the viewpoint of the customerDevelops affiliated programs designed to increase exposure to and business from the target audienceDevelops and designs programs to increase exposure to the business and from the target audienceHelps manage relationships with technology partners and portal sites that are strategically aligned with the e-commerce goals.
You’ll enjoy the flexibility to telecommute* from anywhere within the u.sAs you take on some tough challenges.
Primary responsibilities:
Predicts emerging customer needs and develops innovative solutions to meet them
Solves unique and complex problems with broad impact on the business
Participates in the development of business strategy
Partner with the email campaign manager to support email and sms marketing initiatives that drives sales and build customer loyalty and retention
Leads large, complex projects to achieve key business objectives
Translates highly complex concepts in ways that can be understood by a variety of audiences
Assist in developing engaging, unique and creative email content
Support the execution of a robust email and sms marketing calendar including setup, qa and deployment of email and sms campaigns
Collaborate with email campaign manager and stakeholder(s) to identify requirements, kpis, a/b or multi-variate testing opportunities, and analyze campaign performance
Participate in the internal review process of campaign copy decks and data select requests to ensure best practices are incorporated, along with the creative and coding alignment
Proactively resolve problems and roadblocks in order to keep workflow on schedule and escalate to manager for resolution as needed
Partner with production consultant to conduct quality assurance reviews in order to ensure accuracy and timeliness of email deployments
Reviews and approves campaign send details prior to deployment to ensure accuracy of audience targeting and quantities, from name, testing and send date and time
Review and document campaign immediately after deployment to validate successful completion
Pull campaign metrics by psc to report results and additional insights to guide optimization improvements
Identify opportunities and propose solutions to automate processes, eliminating the risk of human error
You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required qualifications:
Bachelor’s degree or equivalent experience
2+ years of experience in digital marketing
1+ years of experience in email marketing
Intermediate level of proficiency in ms office (word, excel, outlook)
Preferred qualifications:
Healthcare experience
Medicare experience
Salesforce marketing cloud experience
Sms marketing experience
Project management experience
Unitedhealth group requires all new hires and employees to report their covid-19 vaccination status.
Careers at unitedhealthcare medicare & retirementThe boomer generation is the fastest growing market segment in health careAnd we are the largest business in the nation dedicated to serving their unique health and well-being needsUp for the challenge of a lifetime? join a team of the best and the brightest to find bold new ways to proactively improve the health and quality of life of these 9 million customersYou`ll find a wealth of dynamic opportunities to grow and develop as we work together to heal and strengthen our health care systemReady? it`s time to do your life`s best work.(sm)
*all telecommuters will be required to adhere to unitedhealth group’s telecommuter policy.
Colorado residents only: the salary range for colorado residents is $64,800 to $116,000Pay is based on several factors including but not limited to education, work experience, certifications, etcIn addition to your salary, unitedhealth group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements)No matter where or when you begin a career with unitedhealth group, you’ll find a far-reaching choice of benefits and incentives
Diversity creates a healthier atmosphere: unitedhealth group is an equal employment opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
Unitedhealth group is a drug - free workplaceCandidates are required to pass a drug test before beginning employment.
Job keywords: unitedhealth group; marketing e commerce consultant; minnetonka, mn
