Job details
Job type full-time
Full job description
Combine two of the fastest-growing fields on the planet with a culture of performance, collaboration and opportunity and this is what you getLeading edge technology in an industry that`s improving the lives of millionsHere, innovation isn`t about another gadget, it`s about making health care data available wherever and whenever people need it, safely and reliablyThere`s no room for errorJoin us and start doing your life`s best work.(sm)
We are seeking a provider segment marketing specialist with a passion for learning and expanding performance marketing skills to join optum care’s marketing teamThis role will drive execution of omni-channel campaigns, in support of optum care’s provider engagement, retention and patient panel growth goalsThe right candidate thrives in a performance-driven, fast-paced environment where people are collaborative and not afraid to take risks.
In this role, you will partner with analytics experts to identify opportunities and the creative and campaign enablement teams to create and implement marketing campaignsHe/she will be responsible for activities including campaign development, campaign monitoring & reporting and management of ongoing acquisition marketing campaigns.
You’ll enjoy the flexibility to telecommute* from within the u.sAs you take on some tough challenges.
Primary responsibilities:
Oversees the execution of omni-channel marketing campaigns including creative, direct mail and paid media optimization, website/landing page creation and lead management
Manages ‘always on’ provider marketing efforts including paid media campaigns using paid social (facebook, linkedin and twitter), sem and organic channels
Works with creative, content and campaign enablement to communicate campaign plans and provide execution briefs
Develop, manage and maintain relationships with internal and external stakeholders and keep them informed about campaign plans, results and status of key initiatives
Coordinate efforts to further understand competitive landscape, provider behavior and campaign performance and apply those learnings to evolve growth strategy and plan
Drive measurement of marketing initiatives and align with internal partners to execute test strategies to maximize program utilization
Manage review and approvals of creative and content for campaigns
Manage external agencies and media partners
Track and manages budgets and timelines to achieve campaign goals
Ensures localization and adaption of approach based on audience and geography
Understand competitive landscape and responsible for updating the provider playbook
You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required qualifications:
Bachelor’s degree in marketing or a related field
2+ years of marketing experience
2+ years of experience developing and executing marketing strategies
2+ years of experience managing multiple priorities spanning across departments where excellent communication, collaboration, and problem-solving skills were needed
2+ years of experience developing value propositions and messaging
Preferred qualifications:
Healthcare marketing experience, preferably b2b
Strong analytical skills and ability to derive insights from data to drive better decision making and planning
Understands modern marketing principles, strategies, and best practices for physician recruiting and employer brand
Passion for developing differentiated brands value propositions and messaging
Team player who is motivated by overall team success
Careers with unitedhealthcareLet`s talk about opportunityStart with a fortune 5 organization that`s serving more than 85 million people already and building the industry`s singular reputation for bold ideas and impeccable executionNow, add your energy, your passion for excellence, your near-obsession with driving change for the betterGet the picture? unitedhealthcare is serving employers and individuals, states and communities, military families and veterans where ever they`re found across the globeWe bring them the resources of an industry leader and a commitment to improve their lives that’s second to noneThis is no small opportunityIt`s where you can do your life`s best work.(sm)
Unitedhealth group requires all new hires and employees to report their covid-19 vaccination status.
Colorado residents only: the salary range for colorado residents is $64,800 to $116,000Pay is based on several factors including but not limited to education, work experience, certifications, etcAs of the date of this posting, in addition to your salary, uhg offers the following benefits for this position, subject to applicable eligibility requirements: health, dental, and vision plans; wellness program; flexible spending accounts; paid parking or public transportation costs; 401(k) retirement plan; employee stock purchase plan; life insurance, short-term disability insurance, and long-term disability insurance; business travel accident insurance; employee assistance program; pto; and employee-paid critical illness and accident insurance.
*all telecommuters will be required to adhere to unitedhealth group’s telecommuter policy.
Diversity creates a healthier atmosphere: unitedhealth group is an equal employment opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
Unitedhealth group is a drug-free workplaceCandidates are required to pass a drug test before beginning employment.
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