Job details
Job type full-time
Full job description
Unitedhealthcare is a company that`s on the riseWe`re expanding in multiple directions, across borders and, most of all, in the way we thinkHere, innovation isn`t about another gadget, it`s about transforming the health care industryReady to make a difference? make yourself at home with us and start doing your life`s best work.(sm)
At unitedhealthcare hearing, we believe in delivering quality, convenient, affordable hearing care and exceeding our member’s expectationsAs part of the unitedhealthcare and unitedhealth group family of businesses, we’re working together to help people live healthier lives and to help the health system work better for everyone.
The senior marketing and website analyst is chiefly responsible for promoting the unitedhealthcare hearing brand, culture, and health care capabilities through strategic, best-in-class digital and print experiences for our membersIn partnership with enterprise shared resources, this role will manage, optimize, and grow the external website (uhchearing.com) through seamless user experiences (ux), web and digital design, seo, and analyticsThey will lead the ongoing development and enhancements of digital platforms, including the website and salesforce marketing cloud ability to support campaigns, drive engagement and conversion, from start to finish.
The ideal candidate is a highly self-motivated and accountable individual, who is a critical thinker and can work both independently and collaboratively, with solid attention to detail and an enthusiasm for learning new technologies and toolsThis individual must have polished interpersonal and presentation skills and be comfortable interacting with cross-departmental stakeholders.
If you are located in the state of minnesota, central or eastern time zones, you will have the flexibility to telecommute* as you take on some tough challenges.
Primary responsibilities:
Website:
Oversees landing page development for external marketing campaigns, as well as day-to-day maintenance, content updates, and performance of the external website (uhchearing.com)
Manages website enhancements and defect queues with website development team
Builds and updates measurement codes on websites using google tag manager
Reviews and edits web content with a critical eye, both from a grammatical, style, and seo perspective
Seo:
Oversees and manages the organic search strategy and performance for uhchearing.com, leveraging google search console, and other tools
Leads opportunistic keyword research for uhchearing.com, helping to inform content areas for the site, recommendations for implementation, and tracking of performance
Oversees seo efforts for local provider markets, helping to develop solid organic performance and visibility for individual locations
Member campaigns:
Works with both internal and external partners (creative, marketing, sales, legal / regulatory, data & analytics, salesforce, fulfillment print vendors, etc.) to coordinate and scrub campaign distribution lists and execute effective mail and email campaigns
Creates, manages, and optimizes google ads including figuring custom reports and developing dashboards to evaluate the success of campaigns
Develops, and maintains relationships with internal stakeholders and keeps them informed about campaign plans, results, and status of key initiatives
Analytics:
Regularly analyzes website, intranet, email campaigns, e-newsletters, and other digital channels’ performance to produce regular reports and recaps, and provide actionable insights to optimize efforts by platform, audience, and/or campaign
Manages analytic platforms and tools, including maintenance, governance, and updates (google analytics and adobe analytics, salesforce marketing cloud, etc.)
Coordinates with development team and advertising partners to manage and place advertising tracking codes on external website
You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required qualifications:
Bachelor’s degree in marketing, analytics, data sciences or a related field
3+ years of relevant experience or proven track record of applicable experience or accomplishments
Familiarity with seo strategy, keyword research, or website audits
Familiarity utilizing various analytic tools and tracking programs such as google analytics, google search console or google tag manager
Preferred qualifications:
Experience working in google ads and salesforce marketing cloud
Excellent attention to detail, oral and written communication skills
Unitedhealth group requires all new hires and employees to report their covid-19 vaccination status.
Careers with unitedhealthcareLet`s talk about opportunityStart with a fortune 5 organization that`s serving more than 85 million people already and building the industry`s singular reputation for bold ideas and impeccable executionNow, add your energy, your passion for excellence, your near-obsession with driving change for the betterGet the picture? unitedhealthcare is serving employers and individuals, states and communities, military families and veterans where ever they`re found across the globeWe bring them the resources of an industry leader and a commitment to improve their lives that`s second to noneThis is no small opportunityIt`s where you can do your life`s best work.(sm)
*all telecommuters will be required to adhere to unitedhealth group’s telecommuter policy
Diversity creates a healthier atmosphere: unitedhealth group is an equal employment opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
Unitedhealth group is a drug-free workplaceCandidates are required to pass a drug test before beginning employment.
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