Summary
To manage digital marketing activities associated with university goals of development, recruitment and brand awareness, including market planning, digital marketing execution and market measurementPlans and executes all digital marketing, measures and reports performance of all digital marketing campaigns, and assesses against goals and key performance indicators (kpis)Leverages customer relationship management (crm) to execute customized campaigns to generate leads and drive engagementAssists in the development of inbound digital marketing strategies and communication workflowsTracks and reports on metrics related to digital marketing and communication campaignsCollaborates with creative and web teams to create landing pages and other graphic assets for emails and optimizes user experience.
Duties and responsibilities
Monitors digital marketing activity, develops measurement tools to track results and makes recommendations regarding the success or failure of plans and promotions
Develops and monitors project budget to assure estimates and actual expenses reconcile
Remains up to date on competitive threats, marketing trends and regional and national marketing programs related to digital marketing
Keeps abreast of best practices in the field and remain up-to-date on current trends and new technologies
Anticipates change and ensure the organization is positioned to succeed
Performs other duties as designed
Annual salary range: $55,180 - $65,000
Qualifications
Bachelor`s degree in advertising, marketing, business or a related field and five (5) years of related experience requiredWork experience may not substitute for education requirement.
Remote work location is optional for this positionComputer and other approved supplies would be providedHigh-speed internet required for remote work location eligibilityAdditional conditions may apply.
Primary location university job category clerical & administrative organization 171500000 digital strategy employee status regular shift day/1st shift
