Summary
To manage the strategic planning and buying of multi-channel marketing campaigns associated with the university goals of development, recruitment and brand awarenessTo plan, negotiate and execute all strategic marketing solutionsTo measure and report campaign performance, and to assess against goals and key performance indicators (kpis)To analyze campaign results and share key insights to help shape future campaigns and optimize future resultsTo leverage customer relationship management (crm) to execute customized campaigns to generate leads and drive engagementTo collaborate across the digital strategy and marketing team on creative campaign assetsThis position is required to keep abreast of best practices in the field and remain up-to-date on current trends and new technologiesThis position should anticipate change and ensure the organization is positioned to succeed.
Primary duties and responsibilities
Monitors marketing activity, develops measurement tools to track results, and makes recommendations regarding the success or failure of plans and promotions
Remains current on competitive threats, best practices, and emerging trends and technologies
Anticipates change and ensure the organization is positioned to succeed
Manages the strategic planning and buying of multi-channel marketing campaigns associated with the university goals of development, recruitment and brand awareness
Develops and monitors budget to ensure estimates and actual expenses reconcile
Leverages crm to execute customized campaigns to generate leads and drive engagement
Collaborates across the digital strategy and marketing team on creative campaign assets
Performs other duties as assigned.
Annual salary range: $55,000 - $65,000
Qualifications
Bachelor`s degree in advertising, marketing, business or a related field and three (3) years of related experience requiredWork experience may not substitute for education requirement.
Remote work location is optional for this positionComputer and other approved supplies would be providedHigh-speed internet required for remote work location eligibilityAdditional conditions may apply.
Primary location university job category media and communication organization 171500000 digital strategy employee status regular shift day/1st shift
