Job details
Salary $44,000 - $48,000 a year job type full-time
Full job description
Location: san antonio, tx
Regular/temporary: regular
Job id: 6548
Full/part time: full time
Org marketing statement
About utsa the university of texas at san antonio is a hispanic serving university specializing in cyber, health, fundamental futures, and social-economic developmentWith more than 34,000 students, it is the largest university in the san antonio metropolitan regionUtsa advances knowledge through research and discovery, teaching and learning, community engagement and public serviceThe university embraces multicultural traditions and serves as a center for intellectual and creative resources as well as a catalyst for socioeconomic development and the commercialization of intellectual propertyfor texas, the nation and the world.
Flsa status
Exempt position: 40 hours per week.
Posting end date
Applications will be accepted through 11:59 pm cdt on 10/12/2021At the discretion of the hiring department, this position posting may close once a sufficient number of qualified applications have been received.
Salary
Salary range: $44,000-$48,000 annualized, commensurate with education, experience and qualifications.
Required application materials
Required: resume and cover letter
Essential functions
Position title: digital marketing coordinator
The enrollment marketing, communications and systems (emcs) team is seeking to hire a talented, digital-forward and enthusiastic digital marketing coordinator to join a highly collaborative and dynamic marketing teamWe`re a high-energy, high-functional team that loves the mission of higher education, providing quality marketing and information to students at the right time in their enrollment journey in hopes that they choose to apply and enroll at utsa.
In this role, you`ll work closely with the emcs team and cross-functionally with other areas to ensure we`re capturing prospective student information and engaging them down their enrollment journey through various digital tactics such as automated email marketing drip campaigns and updating landing webpagesYou should know acronyms like crm, rfi, cpl, ctr, cpc, utm.
Typical duties:
Email marketing & lead nurturing working collaboratively, build and execute automated email marketing journeys that provides continual touchpoints to prospective students who inquire as they work their way down the enrollment funnelThese automated journeys could also include text message insertions.
Rfi management: assist with the management of inquiry/leads forms published that generate leads at the top of the recruitment funnel and work cross-functionally amongst teams to gauge quality of leads to adjust digital marketing strategies accordinglyThese leads go into our enterprise crm that feeds into automated email campaigns built to nurture interested students to want to apply and enroll at utsa.
Landing pages assist with the upkeep and updates of the various recruitment-focused webpages and microsites designed to capture digital conversionsProactively reach out and work in collaboration with various areas to ensure the content is timely and accurate and that proper lead capture forms are functional and working to push leads into the crm.
Web optimization using seo and web analytical technologies such as brightedge, dubbot, and google analytics, assist with and execute activities that optimize pages across our organic recruitment-focused websites (online.utsa.edu, future.utsa.edu, graduateschool.utsa.edu).
Content & copy: create, write, and edit marketing copy targeted to prospective students (graduate-level and some undergraduate-level) that communicates clearly and efficiently the value of why students who choose and attend utsaMediums can include content written for the web, email, video scripts or social media.
Marketing activites - create or edit and execute various marketing campaigns as assigned which can include emails, text, video, microsites, etcTargeted to engaging prospective students that help support to drive action on tehir part through their enrollment journey (i.eTo choose to apply and enroll at utsa).
Anlaytics & reporting: assist in creating and reviewing analytical-type reports (email open rates/click rates, google web analytics, etc.) from marketing activities to assess effectiveness of marketing campaignsAdditionally adhere to can-spam regulations regarding marketing email sends.
Support enrollment mission: contribute to and assist in overall marketing activities that help to improve the effectiveness and efficiency of key business operations, especially in areas of recruitment, admission, enrollment services, marketing and communicationsPerform other duties as assigned.
Required qualifications
Bachelor`s degree from an accredited institution in marketing or related field
3 years of experience in marketing
Expertise in writing/creating marketing content
Experience building email campaigns with familiarity in html
Experience in updating and maintaining web content within a content management system (cms)
Ideal candidate:
Is an effective writer and communicator
Is a team player and highly collaborative
Is highly organized and detail oriented
Has a desire to learn and perform in a fast-paced environment
Has the ability to handle aggressive deadlines
Preferred qualifications
Experience with building emails in html and css
Experience in lead generation activities and using a crm system (customer relationship management)
Experience with photography or videography
Experience in wordpress
Experience in higher education
Working conditions
Usual office environment.
Repetitive use of a keyboard at a workstation.
May work extended hours
May be a full remote position if living within texas, outside san antonio
Residents living in san antonio will also be mostly remote (hybrid, ocassional) but may be required to come to campus as neededTelecommuters may be required to work on campus at times; travel and parking expenses are the employee`s responsibilityApplicants must be adaptable and open to working in both environments.
This position will be primarily located:
Remote: primarily works from a remote location and rarely needs to be on campus
Additional information
Utsa is a tobacco free campus.
This is a security sensitive positionEmployment is contingent upon a successful background check.
Applicants selected must be able to show proof of eligibility to work in the united states by time of hire.
Eo/aa statement
As an equal employment opportunity and affirmative action employer, it is the policy of the university of texas at san antonio to promote and ensure equal employment opportunity for all individuals regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability or genetic information, and veteran statusThe university is committed to the affirmative action program in compliance with all government requirements to ensure nondiscriminationWomen, minorities, people with disabilities and veterans are encouraged to applyUtsa campuses are accessible to persons with disabilities.
