Job details
Job type full-time
Full job description
At vht, we are reinventing the customer experience with our saas based platform mindful that gives customers control of their time when communicating with a brandVht’s client base consists of the top financial, insurance, retail, communications and other fortune 500 companies transforming their customers` experienceThe marketing team’s charter is to drive growth, change, and build a brand that gives customers the ultimate control of their timeOur team is hard-driving, fun-loving and low egoVht is growing rapidly and we’re looking for a skilled technical marketer to help us write this exciting chapter and beyondThe senior campaign marketing manager role provides an opportunity to directly impact core business metrics through architecting and executing growth programs across the user journeyIn this role, you’ll partner closely with the sales and client success teams to develop, deploy, and test effective cross-channel marketing automation campaigns that help us improve conversion rates, increase client ltv, and drive growthThe ideal person for this role is an intensely curious, data-driven marketing proThey relish segmentation, find joy in maintaining a healthy experimentation backlog, and take pride in helping craft effective emails, landing pages, lead forms, and more.
Responsibilities / what you’ll be doing:
Manages and owns the development and execution of the marketing automation strategies that attract, nurture, and convert current and future customers.
Manage the execution of marketing automation tasks such as campaign setup, scheduling, triggers, tracking, testing, and deployment.
Provide channel expertise and recommendations throughout the creative process, including content messaging, segmentation, and communication frequency.
Develops and deploys strategies for marketing email and other campaigns via respective platforms.
Conduct quality assurance for all emails to ensure deadlines and process steps are executed on time and without error.
Build and scale automated marketing campaigns across channels with email marketing and nurturing efforts, while also influencing (or contributing to)ad targeting and journey personalization.
Work closely with the marketing team to understand objectives, develop programs, and ensure executions and segmentation strategies meet those objectives.
Works with a cross-functional team to maintain the system, query databases, and manage lists and segments.
Maintains expertise through research and industry monitoring to evaluate and apply the latest industry best practices.
Manages marketing automation integration with crm (salesforce) to ensure user information is streamlined across systems.
Manages deliverability and send volume through esp and sending apis, and maintains relationships with marketing automation vendors.
Provide reporting of marketing automation efforts and present campaign analysis to key stakeholders.
Create, optimize, and maintain best practices for email validation, list cleaning, and lead scoring
Requirements / what it takes for success:
4+ years of experience as a power user of marketo (or comparable platform)
Demonstrated success executing marketing campaigns, including database management, list development, setup, testing, launching, and scoring of campaigns and programs, and reporting on campaign analytics.
Knowledge of html; familiarity with javascript and apis is a plus.
Desire to learn and grow within the marketing operations function
Excellent communication skills and proven ability to work cross-functionally
High drive
High ownership
How do we keep the best talent happy? how about we start with “open pto” – we offer that! because working hard requires that you play hard tooWorking hard also means you need to work out hard to clear the mind and rejuvenate the body – vht offers deeply subsidized health club membershipsVht is a family, and we recognize the critical role our employees’ families play in our success – that’s why you’ll find company events happening throughout the year for employees and their loved ones – golf tournaments, holiday parties, summer cookouts, evenings at the ballpark, and lots moreCompensation matters! in addition to highly competitive salaries, vht offers a full array of health insurance, health savings, disability insurance, and matching 401k programs, and more as a part of our employees’ comprehensive compensation packageVht is an equal opportunity employerAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status**must be authorized to work in the us**
