Job details
Job type full-time
Full job description
We have an exciting opportunity for a highly experienced and hands-on growth marketer to join our global demand and field marketing team.
We’re looking for a dynamic, collaborative marketing leader to spearhead a dedicated team focused on building out and scaling our saas and consumption-centric marketing effortsYou will be responsible for creating a seamless, cost-effective low-touch to no-touch digital marketing program engagement model across the entire customer lifecycle, this will include scaling out our learn/try/buy motions through to consumption and expansion.
Success in the role: what are the performance outcomes over the first 6-12 months you will work toward completing?
The growth team is dedicated to supporting the company’s goal of driving aggressive saas growth, optimizing channel performance to deliver growth against the key saas performance metrics.
You will drive our saas and consumption programs working across and owning the business use case to optimize and improve the performance of the team.
A customer-first approach combined with strong saas marketing skills and experience in the b2b space is requiredThe ability to work within a globally matrixed environment and build relationships and influence senior stakeholders from multi-disciplinary teams (marketing, solutions, sales, technology, product) is critical to success.
The work: what type of work will you be doing? what assignments, requirements, or skills will you be performing on a regular basis?
The director of growth marketing will be responsible for full life-cycle marketing for the saas productsYou must have a demonstrable track record of experience in delivering scalable growth and results.
The ideal candidate will excel in a fast-paced environment, have a thorough understanding of saas best practices, know how to best optimize budgets and programs, be familiar with a/b performance testing and possess a growth mindset and constant learning approach.
They must have experience in running growth programsYour deep understanding of Apply Now marketing analytics and insights to evaluate performance will be critical to be successful in this role.
Duties and responsibilities:
Drive execution of global saas growth strategy across all key digital & social channels.
Drive the gtm execution of new saas servicesLaunching free trials and pocs; leveraging cross-functional teams across marketing, product, and sales.
Drive the development of saas marketing capability across demand and field teamWork closely with the broader demand and product teams, sales to support the development of integrated global and regional growth gtm strategies
Contribute to building and driving a compelling digital & mar-tech innovation roadmap utilizing saas industry best practices.
Optimize b2b marketing automation to increase our ability to have a saas marketing engine
Drive solid and accelerated growth across account acquisition, pipeline growth, pipeline progression, and funnel metrics.
Ability to build relationships and influence senior stakeholders from multi-disciplinary teams (marketing, franchise, sales, technology, product) to drive a change agenda
Monitor campaign kpis daily and adjust strategies as necessaryWork closely with other members of the demand coe
Develop test and optimization strategy recommendations based on previous learnings and analysis
Use and analyze industry trends, performance data, and other resources to inform strategies
Partner with the data intelligence team (eda) and strategy and operations to develop and enhance reporting
Support the delivery of reporting materials, reports, and presentations
Collaborate with global demand, bdr and leads management team, field marketing and other coes to ensure alignment, proper tracking, messaging, and positioning
Qualifications:
Bachelor’s degree and/or relevant experience
10+years developing and driving the marketing strategy, preferably for a complex and digital-focused b2b saas organization
Innovative change maker, with experience in driving a transformational agenda across a matrix organization
Strong understanding of marketing technology (mar-tech) and interconnects between mar-tech and marketo and sfdc
Ability to interpret data to inform actionable insights
Demonstrated strength in analytical skills, including budget allocations
Ability to effectively communicate cross-functionally with all levels
Efficient in ms office suite, most notably powerpoint and excel
Willingness to work in a global team and across multiple time zones
Preferred qualifications:
Experience with digital platforms such as linkedin, rollworks, integrate, demandbase, marketo, salesforce, and folloze
Experience with adode analytics
What is the leadership like for this role? what is the structure and culture of the team like?
Reporting to the vp of global demand and field, you will hold a key leadership role as part of the global demand & field team which is a key part of the global marketing organization which is focused on driving a truly integrated marketing at speed and scaleBeing part of a dynamic, fast-paced team that is highly focused on delivering impact for our customers across the globe through the key initiatives we deliverWe are a team of 300+ demand and field marketers that are passionate about driving results.
What are the benefits and perks of working at vmware?
You and your loved ones will be supported with a competitive and comprehensive benefits packageBelow are some highlights, or you can view the complete benefits package by visiting www.benefits.vmware.com.
Employee stock purchase plan
Medical coverage, retirement, and parental leave plans for all family types
Generous time off programs
40 hours of paid time to volunteer in your community
Rethink`s neurodiversity program to support parents raising children with learning or behavior challenges, or developmental disabilities
Financial contributions to your ongoing development (conference participation, trainings, course work, etc.)
Wellness reimbursement and online fitness and wellbeing classes
Category : marketing
Subcategory: marketing management
Experience: business leadership
Full time/ part time: full time
Posted date: 2021-09-28
Vmware company overview: at vmware, we believe that software has the power to unlock new opportunities for people and our planetWe look beyond the barriers of compromise to engineer new ways to make technologies work together seamlesslyOur cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globeAt the core of what we do are our people who deeply value execution, passion, integrity, customers, and communityShape what’s possible today at http://careers.vmware.com.
Equal employment opportunity statement: vmware is an equal opportunity employer and prohibits discrimination and harassment of any kind: vmware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassmentAll employment decisions at vmware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, hiv status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operateVmware will not tolerate discrimination or harassment based on any of these characteristicsVmware encourages applicants of all agesVmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.
