Job details
Job type full-time
Full job description
The cloud infrastructure business group (cibg) is driving our customers’ transformation to a multi-cloud enterpriseOur solutions are the cornerstone for majority of fortune 1000 companies in their digital transformation and cloud journeyConsider becoming a member of vmware’s cibg product marketing team, which powers hybrid-cloud & multi-cloud technologies such as vmware cloud foundation, vmware vsphere with tanzu for kubernetes, hyper-converged infrastructure (hci) powered by vmware vsan, vmware cloud draas for disaster recovery, and vmware’s multi-cloud infrastructure offered as saas, including vmc on aws, azure vmware solutions and google cloud vmware engine.
We are looking for a product line marketing managerThis role is instrumental in driving the adoption of our products into the marketplace, by understanding customer requirements and current market conditionsThe role involves building a go-to-market strategy with emphasis on vmware’s multi-cloud & saas vision, using solution/product differentiation and competitive positioning for all products across our portfolioJoin a dynamic environment, where you can share your ideas openly, be creative, and build new business initiatives!
Specific requirements are as follows:
Be a software-defined data center (sddc) domain expert on products, solutions & strategies of vendors in our market spaceKnowledge across compute & storage virtualization, containers & kubernetes (k8s), hybrid-cloud/multi-cloud deployments (in aws, azure, gcp) & operations is highly desirableExperience with saas products/solutions is a plus.
Apply competitive intelligence to build & strengthen value proposition & differentiation for vmware cloud foundation (vcf), vmware vsphere with tanzu, vmware vsan & vmware disaster recovery and our multi-cloud saas solutionsApply domain expertise for deep technical analysis of competitive features by using appropriate research tactics and intelligence tools.
Create content to help scale competitive knowledge to our expansive sales force, business development leads and partnersBuild compelling sales and marketing assets (e.g., competitive deep dives, battle-cards, market landscape analysis, competitive financial analysis etc.) to reduce competitive friction during sales cycles.
Disseminate competitive knowledge, analysis & competitive strategy to sales teams via sales training, training podcasts, competitive flashes, and analysis articles.
Train sales teams on competitive positioning & strategy, including strengths, weaknesses, validation points, and managing competitor sales tactics and objection handling
Provide market guidance to executive leadership, product management, product marketing and salesInfluence product and solution roadmaps by raising awareness against competitive threats early in the product development process
This role requires close collaboration with the world-wide sales teams and customers by providing deal specific support using actionable competitive intelligence and proactive account and segment competitive strategies.
The role requires leading/influencing cross-functional busines teams to successfully meet objectives.
Skills:
Minimum of 8+ years of domain expertise in enterprise and cloud infrastructure (compute/server and storage virtualization technologies) with at least 3 years in a customer or sales facing roleExpertise in containers, kubernetes (k8s) and cloud-native use-cases and public cloud technologies (aws/azure/gcp) desirable.
Experience in product marketing/product management or technical marketing/solution architecture in the enterprise infrastructure software or systems market requiredExperience in saas products/solutions desirable.
Strong analytical skills and passion for analyzing products, competitors, and market dynamicsCan quickly synthesize disparate data into key takeaways, high-level positioning statements and craft messaging that connects with a diverse audience of stakeholders, including customers, sales, product management, r&d, and executives.
Excellent written and verbal communication skills, delivering training to wide range of audiences.
Strong organizational skillsAble to research and project manage dozens of changing data points.
Collaborative approach with product management, technical marketing, field sales and product marketing teams requiredAbility to drive results through influence important.
Self-starter and proven team player in a high achievement-oriented environment.
Education - ba/bs in computer science, ee, ce or similar technical degree requiredMs preferred
Category : marketing
Subcategory: product dev marketing
Experience: business leadership
Full time/ part time: full time
Posted date: 2021-08-19
Vmware company overview: at vmware, we believe that software has the power to unlock new opportunities for people and our planetWe look beyond the barriers of compromise to engineer new ways to make technologies work together seamlesslyOur cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globeAt the core of what we do are our people who deeply value execution, passion, integrity, customers, and communityShape what’s possible today at http://careers.vmware.com.
Equal employment opportunity statement: vmware is an equal opportunity employer and prohibits discrimination and harassment of any kind: vmware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassmentAll employment decisions at vmware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, hiv status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operateVmware will not tolerate discrimination or harassment based on any of these characteristicsVmware encourages applicants of all agesVmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.
