Digital marketing specialist
Date: oct 1, 2021 req id: 46555 remote position: yes country: line of business: vsp vision care division: marketing vsp global is comprised of five complementary businesses that combine high-quality eye care insurance, high-fashion eyewear, customized lenses, ophthalmic technology and retail solutions, with employees in over 23 countriesNo matter the role, we’re all focused on a singular mission: to help people seeLearn more by visiting https://vspglobal.com/cms/careers/ general summary with minimal supervision, involved in strategies, solutions and execution to improve the usability, design, content and conversion rates of online and ecommerce assetsEssential functions development and maintenance of vsp global web sites or applications
Develop front-end cutting-edge, fast-loading and standards compliant web design including graphics, html css and javascript/jquery
Develop technical architecture of web portals including the development of wireframes, dynamic menus, expandable areas of content, etc
Consult with market managers and business partners
Build prototypes that utilize ux design patterns
Research and apply new technologies and apply appropriately in web development projects
Ensure websites and applications are 508 compliant, including those outsource to vendors
Serve as the publisher of web portals, accountable for accurate content and language
Gather information for needs assessments, and support the development of the business objectives and timelines for web projects
Conduct various types of analyses including alternative business applications, cost-benefit, data feasibility, impact, technical and workflow/processes and make recommendations for improvement
Partner with marketing groups to determine business area process and negotiate business partner acceptance of process to ensure consistent and timely execution of marketing programs
Act as key departmental contact on corporate task forcesMonitor initiatives to identify potentially problematic issues and offer alternative solutionsKeep marketing division staff aware of new/enhance corporate initiatives
Establish priorities for systems and process changes and enhancementsIdentify and document business and system requirements
Develop and implement appropriate user communications/campaign templates and plans, including documentation and training; maintain themes, styles, and images for e-mail campaign templates and landing pages
Maintain internal web platform on-going maintenance and development job specifications typically has the following skills or abilities:
Bachelor`s degree required (new media, visual communications, design, marketing, business) or equivalent education/training/experience
Minimum five to eight years of professional experience in digital media production with some experience in internet technologies, development, and support
Experience with audio, video and other multi-media formats
Art direction experience in both print and digital media
Strong skills in adobe creative suite products such as premiere pro, after effects, illustrator and photoshop
Strong project leadership and strategic planning skills
Ability to work with a high sense of urgency, handling multiple priorities, changing deadlines and constant interruption
Ability to multi-task effectively
Experience working on and leading cross-department relationships to accomplish design projects
Excellent presentation and conceptual skills
Self-motivated, positive attitude, strong interpersonal and leadership skills
Proven record of accountability
Exposure to application interface and online advertisement design
Broad knowledge of current design trends and techniques for web
Understanding of web site priorities, product development, audience needs, site traffic, and page views
Regularly exercises discretion and independent judgment in the performance of his/her job duties #li-remote preferred skills experience with marketing automation platforms - eloqua, salesforce marketing cloud, or similar technology
Knowledge of sql, html, css, ampscript preferred, or comparable coding experience
Ability to solve complex marketing automations and collaborate across teams working conditions / physical demands the working environment is generally favorableLighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust etcThe above information in this description has been designed to indicate the general nature and level of work performed by employees within this classificationIt is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this jobVsp global is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran statusWe maintain a drug-free workplace and perform pre-employment substance abuse testing.
Job segment: ophthalmic, developer, java, database, marketing, healthcare, technology
