Senior director, performance brands
Date: sep 25, 2021 req id: 45728 remote position: yes country: line of business: eyewear division: marchon vsp global is comprised of five complementary businesses that combine high-quality eye care insurance, high-fashion eyewear, customized lenses, ophthalmic technology and retail solutions, with employees in over 23 countriesNo matter the role, we’re all focused on a singular mission: to help people seeLearn more by visiting https://vspglobal.com/cms/careers/ general summary leads global brand management for the company’s portfolio of performance brands (nike, converse, columbia), including brand positioning and growth strategy, marketing, innovation, brand product architecture, commercial growth plans and licensor relationships.
Collaborates with internal and external stakeholders in the implementation of the brand’s product, communications, and commercial strategies.
Identifies new licensing or acquisition opportunities in performance driven eyewear to further enhance our current portfolioEssential functions develops, aligns, and evolves brand positioning, product, communications, and commercial strategies for the portfolio of brands.
Leads tiered team of two direct reports and 9 marketers in totalMonitors performance of employeesProvides prompt and objective coaching and counselingConducts performance reviews and recommend salary increasesIdentifies and assigns resources to meet business objectives.
Manages and monitors the licensor agreements and relationships for the assigned licensed performance brands; communicates with licensors on a regular basis and establishes a productive working relationship.
Oversees the execution of the brands’ aligned communication strategiesCollaborates with licensors as well as internal and external creative partners in the development of all consumer and customer facing materials such as advertising, social media and pr, in-store/sales support materials, consumer activations, trade shows, sales promotions, etc
Works closely with product design & development as well as merchandising to create efficient assortments and new product releases that meet customer and end consumers demand, while staying true to the brand positioning and direction provided by the licensor (where required)Collaborates with internal teams and suppliers to deliver meaningful innovation to consumers and athletes alike.
Oversees category related relationships with licensor contracted athletes and develops tactics to leverage these in product development, product seeding and communications.
Presents brand plans and products to stakeholders such as markets and their larger customers and collaborates in the development of market and/or channel specific launch and growth plans.
Maintains and/or develops relationships with potential new licensors; collaborates with company leadership on identifying and if required pitching to prospective new licensors.
Monitors the execution and effectiveness of marketing and image programs against budget and expected result.
Develop budgets and monitor expenses to ensure that costs are within established levels
Key member of leadership team for global brands, marketing & design function.
Maintains open and collaborative communication with senior management and works collaboratively with internal and external stakeholders.
Assures that effective communications are maintained within the department.
Monitor turnover, productivity, and overall performance to ensure adequate staffing and performance levels
Manage the interview and hiring process for open positions to ensure the most qualified candidates are selected
Note: this job description is intended to indicate the basic nature of positions allocated to this job title and examples of typical duties that may be assignedIt does not imply that all positions within this class perform all the duties listed, nor does it necessarily list all the possible duties that may be assigned
Job specifications typically has the following skills or abilities:
Bachelor’s degree from a 4-year accredited college or university or equivalent training, education and experience
15 years of experience in licensing, brand management, and/or marketing
15 years of demonstrated experience in leading and managing
Experience in eyewear industry or fashion accessory fieldStrong preference for candidates with experience in sportswear or related accessories.
Minimum of 3 years of experience working directly for an international apparel brand.
Proven presentation and negotiating skills
Persuasive and quick thinker
Demonstrated creativity and knowledge of industry resources and opportunities
Excellent interpersonal communication skills
Demonstrated ability to make management decisions with wide ranging impact
Proven ability to manage employees on a global level
Excellent project management skills and experience managing large projects required
Ability to work with stakeholders on a global level
Excellent verbal, written and interpersonal communication skills
Ability to travel domestic and international
Ability to regularly exercise discretion and independent judgment in the performance of his/her job duties
Working conditions / physical demands the physical demands for this position are typical to an office environment and must be met by an employee to successfully perform the essential functions of this positionReasonable accommodations may be made to enable individuals with disabilities to perform the essential functionsThe above information in this description has been designed to indicate the general nature and level of work performed by employees within this classificationIt is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this jobVsp global is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran statusWe maintain a drug-free workplace and perform pre-employment substance abuse testing.
Job segment: manager, branding, ophthalmic, merchandising, retail sales, management, marketing, healthcare, retail
