VHP Marketing and Communications Representative

Job details

Salary $85,444 - $106,806 a year job type full-time part-time temporary number of hires for this role 4

Qualifications

Bachelor`s (required)

Marketing or community outreach and engagement: 2 years (required)

Spanish (preferred)

Full job description

Definition

Under general direction, to develop brand awareness, retain the current customer base, and solidify relationships with customers and suppliers for valley health plan (vhp) by supporting vhp’s strategic marketing initiatives, providing expert insight into health coverage options, and promoting brand awareness among vhp’s current/prospective customer base.

Distinguishing characteristics

The vhp marketing and communications representative classification differs from the vhp membership services representative classification in that the vhp membership services representative focuses on daily maintenance and clerical support functions for customers of the plan, whereas the vhp marketing and communications representative is assigned a broader focus of planning, developing, and executing effective marketing and communications strategies.

The vhp marketing and communications representative classification is distinguished from the health care services business development analyst classification in that the health care services business development analyst analyzes business performance, contracts, and cost analyses of business operations for managed care and valley health plan, whereas the vhp marketing and communications representative focuses on advertising and enrollment services to retain/expand vhp’s customer base.

Typical tasks

The following are the duties performed by employees in this classificationHowever, employees may perform other related duties at an equivalent levelEach individual in the classification does not necessarily perform all duties listed.

Performs end-to-end marketing by developing marketing campaigns, identifying consumer issues and developing solutions, evaluating effectiveness of marketing campaigns, and developing alternate marketing tactics and messaging;

Performs community engagement by researching outreach opportunities; developing, implementing, and tracking campaign strategies and execution; and evaluating campaign effectiveness and return on investment;

Makes recommendations for improvements to campaigns;

Assists with the development, copyediting, production, and distribution of marketing materials and media communications, including but not limited to, newsletter articles, web articles, websites, social media, brochure copy, and mandated health plan collaterals;

Arranges content and conducts presentations regarding available valley health plan benefits, networks, and products aimed at member acquisition and member retention;

Develops visual aids, media, and publications;

Procures cost effective and culturally appropriate materials for campaigns and special events;

Conducts surveys to gather feedback on materials and open enrollment campaigns;

Consults with internal departments and external vendors to strategize, plan, and execute marketing tactics involving traditional, digital, and new/emerging communication mediums in support of membership goals;

Communicates changes affecting terms in products and services and updates members, employee service centers, and marketing materials/brochures accordingly;

In compliance with the county’s branding strategy, develops, oversees, and manages vhp’s templates and brands; provides updates, refinements, and recommendations, as necessary;

Plans, coordinates, and oversees community and educational events, including staff selection, training, and scheduling, and coordinating marketing collateral and logistics;

Cultivates community partnerships and develops brand awareness;

Provides input during strategic plan development and participates in outcome analysis;

Composes various reports, memos, marketing materials, surveys, spreadsheets, and correspondence;

May be assigned as a disaster service worker, as required;

Performs other related work, as required.

Employment standards

Sufficient education, training, and work experience to perform the above tasks, plus the possession and the direct application of the following knowledge and abilities:

Training and experience note: the required knowledge and abilities are attained through training and experience equivalent to a bachelor`s degree , preferably in marketing, public relations, journalism, communications, consumer psychology, behavioral economics, or a closely related fieldRelevant analytical, administrative, lead, supervisory, or management experience that includes interpreting rules and regulations, gathering data and formulating recommendations, and report writing can substitute for education on a year-for-year basis;

And

Two (2) years of full-time experience in marketing or community outreach and engagement.

Experience in working with health plan coverage and/or enrollment services is desirable.

Special requirements

Ability to travel to alternate locations in the course of workIf driving, possession of a valid california driver`s license prior to appointment and the ability to qualify for and maintain a county driver authorization.

Knowledge of:

Principals and techniques of project planning best practices, including prioritization, effective multi-tasking, requirements gathering, clear identification of tasks/duties/responsibilities and available resources, and continual tracking;

Effective communication skills and public speaking techniques to conduct business or presentations with diverse audiences;

Best practices and principles of marketing, communications, brand standards, and digital optimization;

Correct use of english grammar, spelling, vocabulary, and punctuation;

Computer applications, such as word processing, spreadsheet, database, desktop publishing, graphics, and digital photography;

Digital media platforms;

Effective writing and copy editing;

Data survey and analysis techniques.

Ability to:

Act as a liaison for vhp product offerings and take initiative to effectively meet the expectations of stakeholders;

Communicate effectively in english with diverse audiences;

Plan projects, presentations, and events while exhibiting creativity and resourcefulness;

Collect and organize data using current information systems and basic computer software;

Effectively write and copy edit various correspondence, marketing brochures, and other marketing communications in english, while adhering to brand standards;

Efficiently work under pressure and meet tight deadlines to complete assigned tasks and apply problem-solving skills;

Coordinate staff events, including team selection and scheduling logistics.

Job types: full-time, part-time, temporary

Pay: $85,444.32 - $106,805.92 per year

Benefits:

Flexible schedule

Schedule:

8 hour shift
Day shift
Monday to friday
Weekend availability

Covid-19 considerations:
All santa clara county employees are required to provide proof of covid-19 vaccination or submit an formal request for exception and to follow all social distancing and masking requirements.

Ability to commute/relocate:

Hollister, ca: reliably commute or planning to relocate before starting work (required)

Education:

Bachelor`s (required)

Experience:

Marketing or community outreach and engagement: 2 years (required)

Language:

Spanish (preferred)

Work location:

Multiple locations

Work remotely:

Yes

Work location: multiple locations