Job details
Job type full-time
Full job description
What you’ll do
As the associate director for brand strategy and marketing, you will develop and implement marketing strategies to support company-wide communication objectivesWith a specific focus on the parent company, vaniam group, and our medical education agency, bio ascend, you will collaborate with cross-functional teams to elevate our digital profile and analyze the metrics to optimize the marketing mix.
A day in the life
Develop the brand and marketing materials in line with broader priorities and strategies
Day-to-day ownership of marketing initiatives, both traditional and digital
Maintain active communication and relationships with key stakeholders to establish goals, prioritize deliverables and measure success
Maintain detailed calendar of marketing efforts
Manage, track, and report effectiveness of campaigns
Develop and execute marketing campaigns for all live and virtual bio ascend programs
Develop content for and drive our social media efforts focusing on brand awareness and audience generation
Manage marketing budget for bio ascend
Identify, source and manage relationships suppliers/vendors to align and support our programs
Seek out new marketing opportunities to maximize opportunities for growth and ensure we are keeping up with latest trends
Other duties may be assigned to help drive deliverables within this role
What you have
Ba/bs in marketing, communications, business or relevant field
Minimum of 3-5 years of concentrated experience with digital marketing channels and platforms, social media, and offline channels
Demonstrated ability to construct insightful, data-informed strategies to guide strategies and creative
Strong written communication skills
Ability to travel within the us and internationally as necessary, based on project and organizational needs
You are self-motivated, proactive, and solutions-oriented with excellent problem-solving skills
What you might have, but isn’t required
Pharmaceutical healthcare industry experience
Strong fundamentals of seo and sem
Excellent quantitative and analytical skills and ability to synthesize complex or diverse information
The team you’ll work closest with
You will sit in the business and brand strategy team but work closely with the bio ascend and creative teams
Why you’ll love us
100% virtual environment – work from home!
Fantastic culture – evergreen 7ps https://www.tugboatinstitute.com/what-is-evergreen/
Health benefits – medical, dental, and vision
Focused on your financial future – 401(k) with company match
Investment in you – ample opportunity to grow your career
Work/life balance – paid vacation time for rest and relaxation, volunteer time off for community involvement
Passion in what we do – serving clients focused on solid tumor and blood cancers
