Job details
Job type full-time
Full job description
Varo is an entirely new kind of bankAll digital, mission-driven, fdic insured, and designed for the way our customers live their livesA bank for all of us.
About your role we are looking for a performance marketing manager to manage key paid user acquisition channels, which will include asa, mobile networks and moreWe are also looking for someone who can own our aso strategyYou’ll be responsible for building and executing plans that drive scalable and sustainable growthYou’ll work closely with data, design, brand, product marketing, research and other teams across the organization.
As associate performance marketing manager- mobile you will...
Manage key paid user acquisition channels and manage aso strategy
Be part of the acquisition team where you get exposure to a variety of user acquisition channels (paid, organic, digital, non-digital) over time and a lot of responsibilityThis team is part of a larger cross-functional growth team.
Manage your channels end to end, including: developing channel strategy, defining targeting, managing creative, setting up campaigns, optimizing campaigns, measuring performance, and driving insights to inform future campaigns
Be data driven and always developing and testing new hypotheses
Be accountable for hitting goals and driving sustainable growth
Work with in house creative team to produce high performing creative
Collaborate with the data team to develop kpis and dashboards
Present plans and results to the leadership team
You`ll have the required skills and experience...
3+ years of performance marketing experience at a fast-growing tech company
Experience with asa and aso
Have a thorough understanding of ad attribution, tracking, and experience with working with a mmp
Experience managing large budgets (at least over $200k a month)
Strong strategic and analytical skills
Hands-on experience with data
Experience – and a desire – to do both strategic planning and daily execution/optimization
Ability to thrive in a fast-changing, fast-moving, scrappy startup environment
Excellent communication and project management skillsstrong track record of driving scalable, sustainable growth at startups/tech companies
High sense of ownership and initiative
About varo varo launched in 2017 with the vision to bring the best of fintech into the regulated banking systemWe’re a new kind of bank – all digital, mission-driven, fdic-insured, and designed around the modern american consumer.
As the first consumer fintech to be granted a national bank charter in 2020, we make financial inclusion and opportunity for all a reality by empowering everyone with the products, insights, and support they need to get aheadThrough our core product offerings and suite of customer-first features, we aim to address a broad range of consumer needs while profitably serving underserved communities that have been historically excluded from the traditional financial system.
We are growing quickly in our hub locations of san francisco, salt lake city, and charlotte along with colleagues located across the countryWe have been recognized among fast company’s most innovative companies, forbes’ fintech 50, and earned the no7 spot on inc5000’s list of fastest-growing companies across the country.
VaroA bank for all of us.
Our core values
Customers first
Take ownership
Respect
Stay curious
Make it better
Varo is an equal opportunity employerVaro embraces diversity and we are committed to building teams that represent a variety of backgrounds, perspectives, and skillsAll applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
