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Senior manager, content marketing
At veracode (view all jobs)
Burlington, ma or us remote
Our mission – securing the software that powers your worldAt veracode, we are focused on that mission every dayVeracode is recognized as a premier provider of saas-based application security solutions, transforming the way companies secure applications in today’s software driven worldWe provide our customers with a solid foundation on which to build security into their modern agile development processes.
In our eighth consecutive year as a gartner leader, veracode has experienced tremendous growth in one of the hottest segments of the security marketWe are currently seeking a highly motivated, collaborative and outcome-oriented srManager, content marketing reporting directly to the vp, corporate marketing to join our high-growth organization and world class corporate marketing team.
The senior content marketing manager is responsible for developing and executing veracode’s content and thought leadership strategy in support of the company’s brand and growth objectivesAs a member of the marketing team, the senior content marketing manager will set the company’s global content calendar, manage execution, and measure the impact of content on the perception of our brand and on demand generation.
What will make you successful:
Building a strategy and execution plan for the editorial drive content and editorial strategy across all our owned channels, telling stories that build veracode’s brand and persuade current and prospective clients.
Establish veracode’s thought leadership platforms, for the brand and also individual executives.
Build content infrastructure for scale - including new channels, guidelines, and editorial processes
Partner with leaders across product, sales, customer success and marketing to mine and share stories.
Acting as a player coach, lead the content marketing team to produce high-quality copy for both short-form and long-form, for white papers, e-books, case studies, blogs, presentation decks, as well as social media, and website copy.
Manage freelance copywriters as required.
Build a 12-month rolling content calendar, schedule, and execute veracode content across multiple channels, digital, and print.
Build and lead cohesive copywriting messaging guidelines across all key channels.
Serve as the key storyteller for veracode as a brand internally and externally.
What you’ll need to bring:
Experience in dynamic newsrooms, communications, or marketing functions, across written, visual and audio content
Strong knowledge of content marketing strategy and channels
Excellent writing and editing skills
The ability to strategize key messaging themes.
Intellectual curiosity and optimistic creativity, experience working with creative teams.
Facility with analytics, measurement, and data storytelling
An ability - and love - for serving as both a strategist and a doer
8+ years experience in editorial and content
An editorial mindset that understands what audiences consume and how to create it
Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of traffic, leads, and sales.
Strong communication skills with the ability to develop, organize, and maintain documentation.
A track record of handling changing priorities and tight deadlines.
A portfolio of written work and the ability to complete a short writing sample.
The veracode way:
We have a passion and commitment for security
We consider security in everything we doWe act to preserve the trust our customers place in us.
We help our customers change the world
We deliver peace of mind to our customers so they can focus on the pursuit of their missions.
We have big goals and expect big outcomes
We are results drivenWe take risks, compete boldly, and deliver valuable outcomes to our customers.
We are committed to making progress together
We collaborate with each other, our user communities, our industry and together lead the world forward.
We value each other
We value diversityWe have empathy for each other and assume positive intent.
We are proud to be veracode
We have fun togetherWe honor who we are and work hard to achieve our potential.
More about working at veracode:
Veracode, is a leader in helping organizations secure the software that powers their worldVeracode’s saas platform and integrated solutions help security teams and software developers find and fix security-related defects at all points in the software development lifecycle, before they can be exploited by hackersOur complete set of offerings help customers reduce the risk of data breaches, increase the speed of secure software delivery, meet compliance requirements, and cost effectively secure their software assets- whether that’s software they make, buy or sell.
Veracode serves more than 1,400 customers across a wide range of industries, including nearly one-third of the fortune 100, three of the top four u.sCommercial banks and more than 20 of forbes’ 100 most valuable brandsLearn more at www.veracode.com, on the veracode blog, on twitter and in the veracode community.
At veracode you’ll have the opportunity to eliminate barriers for our customers and earn a competitive compensation and total rewards package – all while pushing the boundaries of what’s possible by collaborating with a diverse team of global innovatorsIn short, veracode’s fun, diverse, and fast-paced culture has put us on the map as one of the best employers in information technology.
We offer competitive salary, company-sponsored premium medical/prescription & dental plans, company-paid holidays, vacation, anniversary service and sick days, 401(k) plan, education/training reimbursement, charitable gift program, adoption assistance program.
We are equal opportunity employersAs such, it is our corporate policy to fill positions with qualified candidates regardless of the candidate’s race, color, sex, age, religion, ancestry, national origin, citizenship status, marital status, sexual orientation, gender identity, genetic information, disability, pregnancy, military status, veteran status or any other protected group status.
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