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Social media specialist
At veracode (view all jobs)
Burlington, ma or us remote
Our mission – securing the software that powers your worldAt veracode, we are focused on that mission every dayVeracode is recognized as a premier provider of saas-based application security solutions, transforming the way companies secure applications in today’s software driven worldWe provide our customers with a solid foundation on which to build security into their modern agile development processes.
Veracode is looking for a social media specialist to support our evolution towards a best-in-class social experienceWorking for the director of digital experience, you will be our hands-on social marketing expert, responsible for developing and implementing our social media strategy in order to promote our products, build brand awareness, and generate innovative and effective digital experiences that drive engagement.
The ideal candidate will have previously worked in a fast-paced corporate communications or agency environment and embrace the opportunity to be part of a growing teamThey will have experience working with a senior leader to execute on defined strategies that meet business needs and take advantage of market opportunitiesThey will have been directly responsible for social media content creation for multiple channels (twitter, linkedin, facebook, youtube, etc.) and developing and managing social media editorial calendarsThey will possess the creativity, flexibility and the project management capabilities necessary to play a central role on the corporate brand and creative team.
What you`ll be doing:
Develop, implement and manage our social media tactics
Manage and oversee social media content
Manage social media editorial calendar
Measure the success of and provide in-depth analysis for organic social campaigns and make recommendations for optimization
Work with copywriters and designers to ensure content is informative and appealing
Define most important social media kpis
Analyze traffic/keywords data to inform social tactics decisions (for example, monitor seo and user engagement and suggest content optimization)
Collaborate with paid media team to ensure organic and paid efforts are complimentary
Collaborate with marketing, sales and product development teams to ensure goals and objectives are met
Communicate with industry professionals and influencers via social media to create a strong network
Monitor social media marketing innovations and competitors’ tactics, and make recommendations for ongoing program iteration and improvement
What you`ll need:
2+ years-experience running social media campaigns, b2b marketing role
Proficiency (best-practice and technical use) with facebookTwitter, linkedin, youtube, instagram, and other social media platforms
Proficiency with social media execution tools, such as hootsuite
Experience with online monitoring and measurement platforms including but not limited to facebook insights, youtube insights and google analytics.
Solid understanding of search engines and keywords as they relate to social media
Experience with audience and buyer persona research
Working knowledge of html
Campaign management, measurement, optimization and reporting in your dna
Passion for knowledge of marketing technologies and the search industry
Excellent analytical, organizational, and time management skills
Ability to work cross-functionally within marketing team
Strong communication skills both verbal and written
Ba preferred
The veracode way:
We have a passion and commitment for security
We consider security in everything we doWe act to preserve the trust our customers place in us.
We help our customers change the world
We deliver peace of mind to our customers so they can focus on the pursuit of their missions.
We have big goals and expect big outcomes
We are results drivenWe take risks, compete boldly, and deliver valuable outcomes to our customers.
We are committed to making progress together
We collaborate with each other, our user communities, our industry and together lead the world forward.
We value each other
We value diversityWe have empathy for each other and assume positive intent.
We are proud to be veracode
We have fun togetherWe honor who we are and work hard to achieve our potential.
More about working at veracode:
Veracode, is a leader in helping organizations secure the software that powers their worldVeracode’s saas platform and integrated solutions help security teams and software developers find and fix security-related defects at all points in the software development lifecycle, before they can be exploited by hackersOur complete set of offerings help customers reduce the risk of data breaches, increase the speed of secure software delivery, meet compliance requirements, and cost effectively secure their software assets- whether that’s software they make, buy or sell.
Veracode serves more than 1,400 customers across a wide range of industries, including nearly one-third of the fortune 100, three of the top four u.sCommercial banks and more than 20 of forbes’ 100 most valuable brandsLearn more at www.veracode.com, on the veracode blog, on twitter and in the veracode community.
At veracode you’ll have the opportunity to eliminate barriers for our customers and earn a competitive compensation and total rewards package – all while pushing the boundaries of what’s possible by collaborating with a diverse team of global innovatorsIn short, veracode’s fun, diverse, and fast-paced culture has put us on the map as one of the best employers in information technology.
We offer competitive salary, company-sponsored premium medical/prescription & dental plans, company-paid holidays, vacation, anniversary service and sick days, 401(k) plan, education/training reimbursement, charitable gift program, adoption assistance program.
We are equal opportunity employersAs such, it is our corporate policy to fill positions with qualified candidates regardless of the candidate’s race, color, sex, age, religion, ancestry, national origin, citizenship status, marital status, sexual orientation, gender identity, genetic information, disability, pregnancy, military status, veteran status or any other protected group status.
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