Product marketing director
Who we are
Veriforce is the fastest-growing saas-technology and services company in the global supply chain risk management marketWe help industry-leading companies create and maintain operating cultures and work environments that optimize safety, promote sustainability, and foster collaboration across a broad spectrum of internal and external stakeholdersWhat separates veriforce from the rest is our peopleWe hire highly-intelligent, growth-minded individuals that team well and continuously look for new, better ways of solving business challengesIf this sounds compelling, keep reading.
The role you’ll play
As product marketing director, you’ll own the go-to-market strategy and tactics for the entire veriforce saas technology portfolioYou’ll partner closely with the cmo, product management, and sales to establish a world-class global practice that powerfully positions veriforce solutions within our current and new target industries and geographies, winning the hearts and minds of the people we serveYou will understand our target market needs, identify personas, and prepare market forecastsYou will create key messaging, go-to-market strategies and execute launch plans for our productsMost of all, you will ensure that our sales team has innovative and best-in-class materials to support, close and win dealsFinally, you will create strategies to increase net revenue and customer profitability working closely with product management, customer success and the demand gen and corporate marketing teams.
Your role will be equal parts strategy and execution with go-to-market motions and empowering our sales team to optimize client acquisition being critical focuses of the latterYou’ll lead a growing team of talented product marketing managers and will be responsible for the requisite coaching and management, and ultimately, the team’s performance and quality of work.
What success looks like
Your primary success metrics are the individual revenue goals associated with the products you leadEverything you do will be designed to deliver those results, both in the near- and long-termSupporting this is a system of okrs (objectives & key results) that we use to run our businessYou’ll have clarity around the most important things upon which to focus, the results you expect to achieve, and where you stand in real-time.
What you’ll need to succeed
As with any strategic marketing job, you’ll need a relentless drive to winAdd to that high emotional intelligence, an analytical mind, excellent business communication skills, and a strong partner posture and you’ll have all the ingredients needed for a great career at veriforce.
The experience we seek in a candidate is a strong track record of leading strategic product marketing practices, preferably in a saas environmentYou’d impress us all if you brought a product marketing certification from either a proprietary practice (pragmatic marketing, etc.) or from an accredited university (executive education program, etc.)
This role is a key contributor at the leadership level, so you’ll participate regularly in leadership meetings and collaborative sessionsAs such, you’ll need to have a keen ability to build high-quality and productive working relationships with your internal partners, gaining buy-in and support from key constituents along the journeyWhat you will be doing
A typical day may include:
Making sure your team and the practice are better today than yesterday
Briefing the executive team and board of directors on the state of the business
Working through better ways to synergize selling efforts across multiple functions
Collaborating with individual team members on better marketing tactics
Preparing board meeting materials and related narratives
Leading team meetings with your business unit partners, setting expectations and inspiring
Partnering with product management on application enhancements to streamline processes
Developing new sales tools that drive preference for our offerings
Working with our pr firm on campaigns to drive market awareness of our solutions
Your core responsibilities will be:
Ensuring key performance metrics are achieved
Leading all top-of-the-funnel through closed-won strategies and tactics for your portfolio
Developing content that moves prospective clients through every stage of the funnel
Ensuring our sales team is armed with everything needed to guide a prospects buying cycle
Helping shape our product roadmap with key market insights
Doing whatever is required to ensure our products win the market
You’ll bring these attributes to the table:
6-8 years of product marketing experience in the b2b saas technology space
A proven ability to create and implement world-class strategies and tactics
The gift of winning the hearts and minds of people and inspiring to achieve more
A partnership posture
Exceptional storytelling
Demonstrable sales enablement mindset
Working knowledge of the salesforce platform
A history of leading market analysis and becoming the smartest person in the building on it
Proven track record of recruiting, leading and coaching a team
Bachelor’s degree required, preferably in business, marketing or engineering
