At verint, we believe customer engagement is the core of every global brandOur mission is to help organizations discover opportunities previously only scarcely imagined by connecting work, data, and experiences enterprise wideWe hire innovators with the passion, creativity, and drive to answer constantly shifting market challenges and deliver impactful results for our customersOur commitment to attracting and retaining a talented, diverse, and engaged team creates a collaborative environment that openly celebrates all cultures and affords personal and professional growth opportunitiesLearn more at www.verint.com.
Overview of job function:
This manager product marketing position is a highly strategic, visible role and will be instrumental in shaping our story around digital-first customer engagement, experience management and workforce engagement.
They will partner with key stakeholders including executives, go to market, public relations, brand and creative teams among others, to develop and implement a product marketing and content marketing deliverables that inspire, educate and drive engagement with our buyers and influencers.
The ideal candidate will inspire by telling thought provoking stories, have prior product marketing experience, have the vision and passion to champion change, and the ability to conceptualize and create content that engages and excites our audiences.
Principal duties and essential responsibilities:
Raise awareness for and adoption of contact center, cx, back office and it solutions with differentiated messaging, sales tools, digital assets, and success stories.
Drive marketing activities across multiple product lines and geographiesProvide leadership across the marketing and sales organization to advocate for and drive the outcome of cross product line launches.
Lead and influence a matrix team of marketers to develop outstanding short and long form content and campaigns including sales enablement materials, presentations, ebooks, blogs, webinars, whitepapers, videos, website copy, and more.
Ensure content is on-brand, consistent in tone, and complies with seo best practices.
Monitor and engage in relevant social discussions about our company, competitors and work closely with pr to drive brand narratives and position us as a thought leader
Collaborate with demand gen, go to market, creative, and customer success to leverage and optimize marketing opportunities for solutions.
Minimum requirements:
5+ years of marketing experience related to content, solution or product marketing with minimum of 3 years at a b2b technology company.
High technical aptitude to act as the company solutions expert on its more offerings and capabilities, the market and the associated competitionAbility to translate technical capabilities into customer benefits for internal and external audiences is critical.
Move easily between solution-based and technical messaging for different audiences such as sales, sales engineers, customer success teams, and professional service teams
An experienced storyteller with excellent written and verbal communication skills
Skilled at developing content ranging from bite-sized to long form, including a solid understanding of seo
Bachelor’s degree or equivalent years of experience.
Successful completion of a background screening process including, but not limited to, employment verifications, criminal search, ofac, ss verification, as well as credit and drug screening, where applicable and in accordance with federal and local regulations
The ability to obtain the necessary credit line required to travel
Preferred requirements:
Experience in cloud software, preferably in b2b enterprise software
