Job details
Job type full-time
Full job description
Basic information
Name: senior brand manager
Job id: 1387
Posting locations: king of prussia, pa, remote
Job type: full-time
Status: regular
Category: manager
Description and requirements
We are looking for an energetic, passionate story-teller to be the senior brand manager for our corporate marketing team.
Reporting to the director of corporate marketing, the senior brand manager will be responsible for helping to strategize, define, execute and measure our global brand activitiesThis role will be instrumental in driving global brand strategy, brand media, brand campaigns, and reputation managementOur ideal candidate must be a self-starter, eager to take on the challenge and opportunity of growing the vertex brand globally.
What you’ll do at vertex / job functions and responsibilities:
Play a lead role in shaping the future brand vision and telling our story in a way that differentiates us in the market
Evolve the brand strategy via creative & messaging platforms
Set up and ensure the standards are met to have consistent brand delivery across all marketing channels
Maintain agency and vendor relationships - drive monthly planning and execution, as well as holding agency accountable for deliverables and kpis
Engage with internal analytics team and market intelligence agencies on research and consumer insights to support brand channel strategy and tactics
Drive strategy and execution of brand mass media to support awareness and acquisition pipeline objectives and kpis
Lead reputation management
Create, manage, test and analyze creative and media campaigns across offline and online channels
Collaborate with the u.sAnd global marketing team in exploring new initiatives, emerging media, marketing channels, etc.
Ensure best practices, techniques and new opportunities are shared and implemented across the marketing organization
Partner with people and culture team on recruitment and employment brand building strategies to support talent acquisition
Exhibit an entrepreneurial mindset requiring minimal guidance with the ability to collaborate with a cross-functional team
Demonstrate strong presentation skills
Coach, develop and train high-performing team
Supervisory responsibilities:
Yes
Knowledge, skills and abilities:
Experience setting global brand strategy and executing a global brand plan
Demonstrated creative and unconventional approaches to brand building
Heavy insight and analytics orientation - brand as a business driver
Demonstrated self-starter, story-teller and critical thinker
Demonstrated strength in process/project management - ability to manage multiple priorities while maintaining a positive attitude
Taking ownership and delivering results
Exceptional communication, interpersonal, and organization skills with the ability to adjust between a collaborative, consultative or influential approach with stakeholders
Experience prioritizing and managing shifting priorities with a high volume of requests in a fast-paced environment
Education and training:
College degree (4 yr.) in marketing, communications, business or similar major.
10 years` experience in brand/marketing
Expertise required with the following microsoft applications required: word, excel, powerpoint.
Ability to work with photoshop or crm a plus
Experience with project management tools such as smartsheet a plus.
Other desirable skills:
Emerging brand media experience (streaming audio, programmatic, etc.)
Creative development and production experience
Technology company experience a plus
Experience with project management tools such as smartsheet, wrike, etc.
At vertex, our values are grounded in the cornerstone of respect - for employees, customers, and all those with whom we workWe work collaboratively, embrace innovation, deliver outstanding performance and thrive in a friendly work environment.
Vertex is an affirmative action and equal opportunity employerAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disabilityIf you`d like to view a copy of the company`s affirmative action plan, please email askhr@vertexinc.comIf you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact 610-640-4200 or askhr@vertexinc.comThis telephone line and email address is reserved solely for job seekers with disabilities requesting accessibility assistance or an accommodation in the job application processPlease do not call about the status of your job application if you do not require accessibility assistance or an accommodationMessages left for other purposes, such as following up on an application or non-disability related technical issues, will not receive a response.
