Job details
Job type full-time
Full job description
Description:
The marketing specialist will join vertexone’s growing marketing team to plan, facilitate and execute field marketing programs as well as industry events (online and offline) to drive brand awareness, thought leadership and lead generation nationally.
The marketing specialist will collaborate with cross-functional teams to achieve our sales and marketing goals through awareness and engagementThe candidate must be motivated, take initiative, be a team player, and be able to scale in a fast-growing environment.
Responsibilities
Your day-to-day will include helping to create and implement the strategy and logistics for all of our trade event programs from concept to onsite execution
Identify, evaluate, and prioritize which events to participate in and at what level of involvement each year
Further activate vertexone’s participation by organizing speaking opportunities, coordinating presentations, and preparing company representatives
Develop a strong vision strategy, goals, and budget for vertexone’s field marketing and events
Manage all details of events planning, promotion, and attendance
Track all field marketing activities and measure the impact to identify areas of opportunities and determine the most successful events to maximize roi
Support the marketing team’s initiatives to develop and scale customer acquisition and retention and define position as a thought leader
Willingness to manage administrative responsibilities including shipping/delivery of company assets (swag, collateral, branding), travel and vendor booking
Requirements:
Strong communication, negotiation, and budget management skills, with the ability to work across all levels of an organization
Rigorous attention to detail and ability to manage multiple competing deadlines at once
Familiarity with a variety of office tools including marketing automation platforms (hubspot), salesforce, online meeting software (microsoft teams, gotowebinar), design tools (canva), microsoft office suite, etc.
Friendly and professional phone and meeting manners
Self-starter, independent, reliable, and a great attitude
Desire to grow role with company and take on new responsibilities
2+ years of marketing experience, experience with software-as-a-service or utilities a plus
Ability to work 40 hours/week and flexibility to work across time zones
