Job details
Job type full-time
Full job description
Job title:
Director of ecommerce
Status:
Full-time
Department:
Ecom
Reports to:
Vp, ecommerce
Location:
Irvine, ca
Travel %
0-5%
Job description // general summary:
This role is responsible for leading on-site merchandising to create a cohesive consumer journey that optimizes site engagement, product discovery, conversion, and overall consumer experience via high-touch storytelling and merchandisingThe ecommerce manager will oversee product inventory management, leveraging product insights, mix of business, and overall sales data to make strategic product and content decisions that generate resultsThis position serves as a liaison between the ecommerce, creative, education, demand planning, and marketing teams.
Duties and responsibilities
Manage all site content (seo copywriting), site merchandising, customer shopping experience, and conversion rate optimization tactics.
Drive ecommerce technology implementation / integration
Manage shopify product setups, source product content, create brand profiles, on-going communication with brands, onboarding new brands, etc…
Create highly efficient and automated processes to drive sales and to manage catalog management, customer experience design, etc…
Ideate and optimize retention campaigns, loyalty/rewards, and referral program.
Maximize newsletter sends for b2c and b2b marketingGrow subscriptions and community via strategically timed touch points to grow brand loyalty.
Coordinate reporting, calendars, launch plans, and customer service management in accordance with the highest standards.
Monitor on a daily basis traffic volume, user behaviors, and key website metrics for site performanceUsing google analytics (and other data analytics apps) to track and report on performanceWork closely with operations and store managers for ecommerce fulfillment.
Provide analytical input to the planning and allocation strategy, ensuring appropriate merchandising assortment.
Collaborate with the marketing, sales, merchandising, and planning teams to align on strategies and to prioritize multiple projects with set deadlines.
Manage sem partners to define acquisition tactics and ensure roas / revenue goals are met.
Job requirements
8-10 years working with ecommerce platforms and a strong understanding of platforms like magento, shopify, or other.
5+ years in a management role working with in-house teams and outside vendors.
5+ years working with digital marketing platforms like adwords, adcenter and other.
7+ years working in web analytics platform, google analytics experience preferred.
5+ years working in shopify ecommerce platform
5+ years working with email marketing software (listrak experience a plus).
Working knowledge of html / css.
Ability to build revenue forecasts and experience crafting strategy that drives to targets.
Erp experience (netsuite a plus)
About incipio
Customer focused, product centric.
Founded in southern california in 1999, incipio group is a house of brands designing and producing accessories to protect not just your device, but what’s inside your deviceIncipio`s strategy begins with a commitment to our customers and a passion for amazing product.
We value a diverse and inclusive workplace by welcoming people of all different backgrounds, experiences, skills, and perspectivesAt incipio, we believe that everyone does their best work when they can be their true authentic self and are supported not only by each other, but the companyWe offer a generous set of benefits to make sure the incipio team is happy and healthy.
Great medical, dental, vision, short- and long-term disability and life insurance benefits
Wellness programs
Diversity and inclusion initiatives
75% employee discount
Paid time off
Retirement benefits with employer match
Flexible spending account
Yearly growth target bonuses
100% remote work available during pandemic
And more!
At incipio we create solutions to things that matter mostWe are committed to equal opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran statusWe are proud to be an equal opportunity workplace.
Incipio group welcomes allYou can find out more at www.incipio-group.com
