Job details
Job type full-time
Full job description
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This position is located in the atlanta, ga area and will be a hybrid (in office 2 to 3 days per week) work environment.
Profile summary:
Responsible for the development of and execution of advertising programs to support business objectivesDevelops, implements, and manages the company’s advertising strategy to achieve agreed outcomesInitiates and manages end-to-end process and communications with stakeholders and agencies including reporting of results.
Profile description:
Responsible for the development of enterprise and business area advertising from brief through execution
Consult with customers on appropriate advertising strategies, tactics, and performance measures to meet objectives
Manage advertising programs including timelines, strategic briefs, media plan, ad development, technical/legal reviews, placements and fulfillment
Manage ad agency relationships and media agency relationships ensuring work aligned with strategy and resources maximized
Manage and analyze target audience research and develop insights for creative and media.
Manage reporting of program metrics with media and research agencies, ensuring tracking is in place prior to launch to effectively capture results related to objectives and ad effectiveness; providing analysis with insights/learning for senior management
Write, edit and manage production of accompanying communications materials and assets across the enterprise
Develop and supervise media and ad production to meet objectives, including developing strategy, writing, editing, and distribution
Manage advertising, media, and research budgets including forecasting, planning, implementation, and vendor payments
Other duties and projects as assigned
Knowledge & experience:
Requires a bachelor`s degree, mba preferred
7-10 years of advertising or related experience.
5+ years management experience
Organized, determines needs, sets priorities, selects and allocates appropriate resources.
Excellent written and verbal communication skills
Proven ability to analyze data and effectively apply insights
Comfort and confidence presenting programs and results to c-level managers
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Critical skills
At voya, we have identified the following critical skills which are key to success in our culture:
Customer focused: passionate drive to delight our customers and offer unique solutions that deliver on their expectations.
Critical thinking: thoughtful process of analyzing data and problem solving data to reach a well-reasoned solution.
Team mentality: partnering effectively to drive our culture and execute on our common goals.
Business acumen: appreciation and understanding of the financial services industry in order to make sound business decisions.
Learning agility: openness to new ways of thinking and acquiring new skills to retain a competitive advantage.
