Job details
Job type full-time
Full job description
Job
: communications/marketing
Primary location
: americas-us-az-phoenix
Other locations
: americas-united states travel% : 25%
Shift
: day
Schedule
: full-time
Digital experience associate - remote - 212846
About us: gore is a materials science company focused on improving lives through discovery, product innovation and rewarding careers for our associates.
About the industry: saving lives and improving the quality of life for patients is at the core of everything we doThis meaningful work gives purpose to our lives and inspires us to create solutions that make a difference in the lives of othersLearn more at gore.com/products/industries
About the role: we are looking for a digital experience associate to join our global digital experience team to be located anywhere in the united statesIn this role, you will partner with strategic marketing and marketing communications associates to translate divisional, brand and business unit objectives, existing marketing assets and digital platforms/ capabilities into hands-on campaign activation, execution, and scale in the americas as part of our medical products division (mpd) global digital marketing teamThe primary geographic focus of this role will be the u.s., as our lead global market, collaborating with regional leads in key initiatives and campaigns.
Responsibilities:
Drive digital-based marketing plans and programs from strategy to execution including planning, activation, and measurement of audience engagement with key healthcare professional customer groups as part of mpds integrated marketing communications, including some support of the americas region broadly, and close connectivity and collaboration with our regional smes and stakeholders in leveraging u.sPlans and content
Ensure effective management of digital channels, platforms and tools with ability to lead existing or emerging digital capabilities as needed (e.g., social media, search, mobile, etc.)
Identify/steward new digital marketing demand intake, local market priorities, and internal communications for increased transparency, learnings, and results
Partner with marketing services functions in translating strategy to effective and efficient execution including the ability to evaluate digital media plans, creative, and media per best practices with internal and external partners
Interface with sales and marketing leaders, marketing communications associates and digital agencies/vendors
Define measurement kpis and metrics and evaluate digital campaign performance to inform optimization recommendations
Stay abreast of emerging digital trends and provide thought leadership and perspective for in-market adoption where appropriate, including local specific digital channels and media
Advocate and evangelize digital marketing to upskill talent internally
Required qualifications:
Bachelor`s degree
Minimum of 5 years hands-on experience managing integrated digital marketing programs
Skilled/sme in using digital marketing platforms/channels (e.g., website, mobile, social media, search engine marketing, programmatic media, email, video, mobile etc.); fluency or advanced knowledge in content strategy and user experience
Excellent verbal and presentation communication skills with ability to navigate complexity, ambiguity, and champion change management
Analytical and insight abilities including metrics, with the ability to use and interpret reporting to inform optimization recommendations
Must be able to drive and lead projects
Ability to travel up to 25%
Desired qualifications:
Knowledge of healthcare professional marketing strategy and medical devices
Fluency in digital trends, platforms, and channels specific to healthcare professionals
Hands-on knowledge of adobe analytics, adobe aem (dam), workfront, and sales force marketing cloud 2.0
What we offer: at gore, we offer comprehensive, competitive rewards in the form of compensation and benefitsAmong these are work-life balance and sports programs, 401(k) plan with a gift, associate stock ownership plan, health & well-being program with full health plan, and a flexible working programWithin gore, you will find a unique culture, diversity, equity, and inclusion initiatives, and opportunities for growth and developmentLearn more at gore.com/careers
We believe in the strength of a diverse workforce and inclusive work environmentIn support of our values and continued success we are proud of associates around the world who support an inclusive work environment, strive to reflect the diversity of the communities where we operate, and ensure all associates and external partners are treated with fairness, dignity and respect.
Gore is committed to a drug-free workplaceAll employment is contingent upon successful completion of drug and background screeningGore requires all applicants to be eligible to work within the u.sGore generally will not sponsor visas unless otherwise noted on the position descriptionGore is a m/f, disabled and vet eeo/aa employer(applies to all positions in the u.s.)
Our talent acquisition team welcomes your questions at gore.com/careers/contact
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