Job details
Job type full-time
Full job description
Department:
Marketing
Ready to bring your whole self to work every day? at walker & dunlop, we didn’t get to where we are by hiring ordinary individualsWe got here by hiring the exceptional! wd is looking for individuals who are caring, collaborative, driven, insightful, and tenacious to join our team!
Get a jump-start on a career in marketing in one of fortune magazine’s 20 fastest growing public companies and a great place to work®!
We`re seeking an email marketing specialist to join our growing marketing teamYou`ll be primarily responsible for performing day-to-day email activities, such as building and deployment of email communications, a/b testing, data segmentation, and running monthly reportsWe’re looking for someone who will take pride in the details and who has an eye for improving processes along the waySomeone who can help ensure that we utilize email marketing best practices and stay caught up on new email technologies.
Primary responsibilities:
Effectively utilize the marketing platform, pardot
Set up, test, and launch emails for recurring, nurture, and marketing campaigns
Build and maintain our email contact database to increase our market reach
Help profile contacts based on interests and potential business opportunities, and personalize communications
Thoroughly proofread emails for clarity, grammar, and spelling
Test all emails in pardot before sending, ensure messages are mobile-friendly
Ensure brand compliance on all campaigns and messages
Apply updates to existing campaigns when needed
Develop a/b tests for subject lines, templates, images, ctas, and email journeys
Pull and analyze reports on email success metrics, identify red flags
Perform regular contact and account maintenance in salesforce and pardot
Proactively work with teammates to improve processes and work methods for greater efficiency and effectiveness
Execute best practices in email development, accessibility, and email compliance regulations
Work cross-functionally with members of various teams
Use asana to collaborate and track the progress of team projects
Other tasks as needed
Education and experience:
Bachelor’s degree (marketing, business, or technology related preferred) or equivalent working experience
At least one year of experience with email marketing, lead nurturing, and marketing automation
Knowledge, skills, and abilities:
Ability to collaborate with a team remotely
Excellent written and oral communication skills
Strong organizational and time management skills
Still reading? then we think you should apply!
Eeo statement
Walker & dunlop is an equal employment opportunity employer and does not discriminate based on race, color, national origin, religion, gender identity, sexual orientation, sex, age, disability, veteran or military status, genetic information, or any other characteristic protected by applicable law.
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Please be wary of recruitment scamsAn indication of a scam might be a request for sensitive or bank information at the time of application or emails coming from a non walkerdunlop.com email addressPlease call us at 301.215.5500, if you have any concerns about information requested during or after the application process.
