Job details
Salary up to $100,000 a year job type full-time number of hires for this role 1
Qualifications
Us work authorization (required)
Bachelor`s (preferred)
Marketing: 5 years (preferred)
Full job description
Director of marketing
The director of marketing at we inform llc is a results-oriented, collaborative, analytical and growth-minded individual who works hands-on managing our dynamic marketing team, striving to grow our consumer ecommerce platforms and websitesThey have a demonstrated track record of delivering profitable growth, and a passion for building and developing great teamsThis is an opportunity for an emerging leader to make an impact in our growing business and take on new challenges at an exciting time at we informThis position requires multitasking on various projects and scheduling tasks to ensure operations stay on trackThis position is 100% remote, so no relocation or daily commute is necessaryYou must not require any sponsorship and be authorized to work in the united states.
Essential job functions:
Leading the digital marketing team (and selecting vendors as needed) to launch campaigns within set timeframes and budgets.
Identifying, developing, driving and evaluating the b2c marketing strategy for creative methods or channels to grow the business utilizing an agile test-and-learn method.
Driving aggressive, profitable web customer acquisition and retention revenue growth through new channels such as paid marketing, content marketing, seo, affiliate and social marketing.
Evaluating the financial aspects of marketing development, including budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Developing pricing strategies, balancing company objectives and customer satisfaction.
Directing the hiring, training and performance evaluations of marketing staff and assisting in leading their daily activities.
Building and managing marketing analytics and technology capabilities across bidding, applied machine learning, programmatic marketing, or multi-touch attribution models.
Initiating market research studies and analyzing their findings.
Ensuring accuracy of marketing reportsForecasting and measuring results by channel and campaign.
Developing and embracing new best practices in the industry and fostering a culture of continuous improvement.
Skills & qualifications:
5+ years of demonstrated leadership in branding, marketing and strategic partnership development.
Ability to work both strategically and hands-on alongside your teamPlayer-coach mentality.
Comfortable with managing during times of ambiguity, change, and while balancing a multitude of projects in a fast-paced environment.
Ability to foster creativity, hack solutions together and stretch a dollar as far as it can go.
Strong critical thinking with urgency and problem-solving skills.
Ability to write copy that converts and manage creative partners to develop great advertising campaigns.
Comfortable building reports and analyzing large sets of data across website and marketing channels with a highly analytical view.
Proven ability to establish a data-driven, hypothesis test-and-learn approach to marketingHas a passion for innovation and utilizing a structured testing approach to find new wins.
Bachelor’s degree of equivalent combination of experience and educationMba a plus.
We inform llc is proud to be an equal opportunity employer and a drug free workplaceWe are committed to providing an inclusive environment for our employees, customers and partners worldwideWe celebrate diversity and encourage our profoundly talented workforce to express themselves proudlyOur success depends on different perspectives and voices so we can create a world-class experience for all our customers.
Job type: full-time
Pay: up to $100,000.00 per year
Benefits:
Flexible schedule
Health insurance
Paid time off
Retirement plan
Schedule:
8 hour shift
Monday to friday
Education:
Bachelor`s (preferred)
Experience:
Marketing: 5 years (preferred)
Work location:
One location
Work remotely:
Yes
Work location: one location
