Whip media is transforming the global content licensing ecosystem with a market leading enterprise software platform that centrally connects data, processes and teams throughout the digital distribution journeyPowered by predictive insights and proprietary data, we enable the world`s top entertainment organizations to efficiently distribute, control and monetize their tv and movie content to drive revenue and direct-to-consumer growth.
Whip media is seeking a director of marketing based out of los angeles to drive the marketing strategy across user acquisition, social media, and customer communication, in order to help grow and retain millions of active users of the tv time platformTv time allows users to keep track of the shows and movies they`re watching, discover what to watch next, and interact with other fansTv time has over 17 million registered users around the world, with over 20 billion episodes and movies tracked.
What will you do?
Own the global strategy and planning team responsible for the execution of marketing campaigns across paid user acquisition, customer communication (push, email, in-app messaging), and social media to achieve specific company growth objectives in key markets and demographics
Manage overall marketing budget
Use analytical insights to create actionable strategies that will increase effectiveness against marketing goals
Partner with product, engineering, design, community, and sales to align marketing strategy with feature development and growth initiatives
Document, maintain, and communicate marketing strategy to key stakeholders, including campaign roadmap, kpis, and learnings.
Stay current on trends across all marketing channels and encourage team to test and implement new tactics
Conduct frequent analysis of competitor programs
What do you need?
5+ years of marketing experience, which must include core competency in at least one of the following areas: direct response paid user acquisition or user communication (push, email, in-app messaging)Experience with other marketing channels – such as social media, seo, aso and content creation – is a plus.
Experience marketing a consumer-focused software product, ideally across mobile and the web
Working knowledge of google suite products
Familiarity with third party crm/esp platforms (i.eMailchimp, sendgrid, sailthru, exacttarget, responsys, braze, leanplum, etc.)
Strong organizational skills and the ability to effectively manage multiple projects at once
Proven ability to manage a multidisciplinary team and partner across an organization to get stuff done
Excellent communication skills and ability to interface effectively with stakeholders
Bachelor`s degree in marketing or equivalent experience
A demonstrated passion for tv, movies or pop culture, a plus.
We are always hiring in our whip hubs of new york city, los angeles and london where we currently have corporate offices - but for specific roles where we are open to hiring remotely - we can hire in colorado, connecticut, florida, georgia, illinois, indiana, kentucky, minnesota, michigan, new jersey, north carolina, texas, washington, and wisconsin.
