Job details
Job type full-time
Full job description
Location: remote, usa
Company: wiley education services
Our mission is to unlock human potentialWe welcome you for who you are, the background you bring, and we embrace individuals who get excited about learningBring your experiences, your perspectives, and your passion; it’s in our differences that we empower the way the world learns.
The associate brand manager works under the guidance of a senior brand manager and will collaborate on key projects with media, email, creative, and admissionsThis position requires the ability to thrive in a fast-paced and entrepreneurial environmentIt also requires experience in a marketing role focused on account or project management.
How you will make an impact:
The ideal candidate will have 3+ years of working in a marketing role and have experience in various aspects of marketing planning, project management, online advertising, seo, paid search advertising, pay-per-inquiry marketing, email marketing, social media, or web analytics.
Market strategy:
Assists the brand manager and senior brand manager in conducting research to assess marketing plans, product positioning, tactics, and creative initiatives for assigned partner universities.
Supports brand management and media team in pulling details from salesforce to assist in identifying channel performance efficacy and trends.
Supports in the marketing plan and content execution on assigned partner universities.
Assists with research to feed knowledge of key targets and programs for assigned partner universities, including landscape, innovations, outcomes and career correlation.
Brand positioning, messaging, and account management:
Assists in project briefing and project management activities as requested for assigned partners.
Assists in the content development, management, and distribution across select partners ensuring that content is executed correctly according to best practices.
Assists with creative briefing materials and provides input into creative and messaging for assigned partners and teams to ensure alignment with marketing strategies and partners` brand guidelines.
Assists in the creation of lead nurturing communications to support admissions and enable the guidance of prospects through the decision journey.
Supports the brand manager in producing materials to assist the account management work as it relates to partner status reports, approvals and other initiatives.
May have key account responsibility on select partners including working with partnership directors as a day-to-day marketing contact, and leaning in on account management with a partner-facing role.
Channel strategy and media integration:
Works within the developed standards and processes for analysis and interpretation of media, website, and sales dataSupport brand manager in data collection to outline the effectiveness of content and creativity.
Demonstrates knowledge of various marketing channels and their roles in the media mix.
Responsible for managing projects within budget parameters set by the brand management or conference channel lead.
What we look for:
Minimum of a bachelor’s degree in marketing, communications, advertising or related field of study
3-5 years marketing experience and proven track record of developing and implementing brand campaigns and initiatives
Ability to find markets, competition, and target audience in the development and execution of marketing initiatives
Strong project management skills
Excellent written and verbal communication skills
Strong interpersonal skills, team-oriented and proactive
Close attention to detail
Excellent presentation and communication skills
Strong problem-solving skills
Computer literacy: ms word, excel and powerpoint
Ability to work in a fast-paced, entrepreneurial environment
Good attitude and positive mindset
About wiley
Enabling discovery, powering education, shaping workforces.
We clear the way for seekers of knowledge: illuminating the path forward for research and education, tearing down barriers to society’s advancement, and giving seekers the help they need to turn their steps into strides.
Wiley may have been founded over two centuries ago, but our secret to success remains the same: our peopleWe are willing to challenge the status quo, move the needle, and be innovativeWiley’s headquarters are located in hoboken, new jersey, with operations across the globe in more than 40 countries.
Wiley is an equal opportunity/affirmative action employerWe evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual’s status in any group or class protected by applicable federal, state or local lawsWiley is also committed to providing reasonable accommodation to applicants and employees with disabilitiesApplicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.
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Location/division:
Orlando, fl, usa
Job requisition:
48037
Remote location:
Yes
Time type:
Full time
