Job details
Job type full-time number of hires for this role 1
Qualifications
Us work authorization (required)
Influencer marketing: 2 years (preferred)
Integrated marketing: 3 years (preferred)
Full job description
About us
What if a company with sales of $20m could have access to the talent of a $100m company? that’s the magic of winWe acquire exceptional, customer-focused companies with a proven track record, then plug in our shared services platform of world-class experts to take them to the next levelSo, instead of trying to scale alone, every brand that joins win becomes part of a ready-made community and instantly benefits from decades of expertise, as well as pooled resources, shared operational costs, and economies of scale.
It’s a tried and trusted model that we’ve implemented across a broad but carefully curated portfolio spanning everything from customizable apparel and fitness accessories to home fragrances and pet productsBut no matter the market, our businesses all share three things in common: an obsession with making their customers happy, a category-defining brand, and clear growth opportunities.
About the opportunity
We are seeking a digitally savvy, experienced marketing mind to develop and execute our influencer marketing strategies and creative campaignsWe are looking for someone who has command of the influencer marketing landscape and a deep understanding of how to leverage influencers to impact our brands and marketing goalsExperience in influencer strategy development, campaign management, content creation, measurement, client services, and account managementMust have deep experience on our priority social platforms including instagram, tiktok, youtube, and proficient on facebook, twitter, and linked inHas a finger-on-the-pulse of consumer and pop-culture/societal trends that affect consumer behavior and influence marketing campaigns.
The influencer marketing specialist will report directly to the director of community & social media and will work directly with our brand and shared services teamsThis is a digital-first/remote role.
What you’ll do
Brainstorm, identify, and vet potential talent and influencers for campaigns for win’s brands: homesick, qalo, and gravity
Lead outreach to talent and influencers for participation in brand campaigns
Negotiate effectively to maximize client budgets and yield strong roi
Draft and update talent and entertainment contracts, coordinating with internal legal team
Lead the execution of campaigns and partnerships with talent and influencers from initial outreach, through negotiations, contracting, and day-to-day managementInclusive of briefing, overseeing product requests, review and approval of the content, and follow-up for first-party data and analytics
Provide thoughtful content optimization recommendations to yield the highest talent performance and impact
Contribute to developing influencer campaign strategies as it pertains to brand priorities and overarching brand strategies
Maintain influencer campaign calendar, inclusive of briefings and content live dates
Support team in ideating content ideas/post themes that are culturally relevant and applicable to brand priorities
Manage database of talent/influencer research and personalities
Follow social media influencer personalities across multiple social platforms and diligently build relationships with talent, influencers, and agents
What you’ll bring
At least 3 years as part of an integrated marketing services team and in a client-facing/agency service capacity; experience in relevant communications fields (i.eBrand building, advertising, digital, etc.) is important
At least 2 years influencer marketing experience (must have experience leading contract negotiations, talent outreach and influencer campaign management)
Track record of strategic and innovative thinking that delivers results (identifies new ideas that help build the business, achieve client objectives, and encourages heavy sharing/reapplication)
Ability to manage multiple campaigns at once
Strong written, verbal communication, negotiation, and presentation skills
Excellent project management skills, able to work independently to drive projects forward; consistently meets and exceeds deadlines and deliverables
Not required, but a bonus, if you have a bachelor’s degree in marketing
What we offer
Exciting role within a growing team and company
Highly competitive healthcare plan
Flexible working, including remote working and unlimited pto
Paid time off to vote as part of our membership to time to vote
Diversity program including monthly forum
Monthly paid time off for volunteering
A paid subscription to mental wellness and mindfulness platform, headspace, as well as access to online sessions with therapists and psychologists
Win is an equal opportunity employerWe recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.
We are committed to providing reasonable accommodations and will work with you to meet your needsIf you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! we celebrate our inclusive work environment and welcome members of all backgrounds and perspectives.
Job type: full-time
Benefits:
401(k)
Dental insurance
Employee assistance program
Employee discount
Flexible schedule
Flexible spending account
Health insurance
Life insurance
Paid time off
Vision insurance
Schedule:
Monday to friday
Supplemental pay:
Bonus pay
Experience:
Influencer marketing: 2 years (preferred)
Integrated marketing: 3 years (preferred)
Work location:
Fully remote
Work location: remote
